Forcht Broadcasting has launched Country “95.3 The Farm” on W237BV/98.7 WHOP-HD2 Hopkinsville KY.
The new brand is gold based focusing on music from the 80s and 90s with some currents. The station becomes the third Country station in the market joining Saga’s “Beaver 100.3” WVVR and Ham Broadcasting’s 106.5 WKDZ.
W237BV had been rebroadcasting Conservative Talk/Sports 1230 WHOP Hopkinsville, which will continue to be heard on FM via 93.9 W230DH. However due to the new translator’s weaker signal in-town, The Farm will continue to simulcastThe Leach Report and Kentucky Sports Radio from 8-11am for the time being. In a report regarding the launch of the new brand, General Manager Jeff Sisk stated that they are “awaiting paperwork” on announcing a new FM signal for the WHOP talk programming.