Chuck Marsh’s Triad Media Partners has launched Christian AC “Hope 104.5” on 920 WPCM Burlington-Graham/104.5 W283BT Burlington NC.
Marsh acquired WPCM/W283BT along with 1230 WMFR/104.5 W283CV High Point from Curtis Media in January for $925,000. The new brand creates a duo with Country “Maverick” 1200 WSML Graham/94.3 W232DT Mebane/95.1 W236BO Burlington.
The new “Hope 104.5” features local pastor Kurt Ward and Angie Hayes in mornings as Ward moves over from the same daypart on WSML. Carol Howard will host middays and Stephen Hinton afternoons.