Holiday 2024 (12/5 – 1/8) Nielsen Audio PPM Ratings Day 4: WLDB Sets New High After WRIT-FM Abandoned Christmas Music

The fourth and final day of Nielsen Audio’s PPM releases for the month bring Austin, Raleigh/Durham, Indianapolis, Nashville, Milwaukee, Providence, Norfolk, Jacksonville, Greensboro/Winston-Salem, West Palm Beach, Memphis, and Hartford.

All the numbers can be found at RadioInsight.com/Ratings.

Also today Fall ratings for Cedar Rapids, Chico, Duluth/Superior, Fargo/Moorhead, Florence, Grand Forks, Harrisonburg, Laredo, St. Cloud, Waterloo/Cedar Falls, and Winchester.


Austin

Majic 95.5 KKMJ Austin🎄 Audacy AC “Majic 95.5” KKMJ registers an 11.2 share following a record high 15.2 in 2023, but its stream adds an additional 1.7 share.

Public News/Talk 90.5 KUT-FM inches up 9.6 to 9.7. Waterloo Media Variety Hits “103.5 Bob-FM” KBPA dips 9.6 to 9.2. Waterloo News/Talk 590/99.7 KLBJ follows 5.3 to 5.4. iHeartMedia Country 98.1 KVET-FM (3.7 to 4.2) and CHR “96.7 Kiss-FM” KHFI (4.4 to 4.2) tie for fifth.

iHeart Country 100.7 KASE falls 5.7 – 4.7 – 3.7. AAA 98.9 KUTX is down 4.2 to 3.3. Waterloo Media Bilingual AC “Latino 97.1” KLZT-HD2 slides 1.1 – 0.6 – 0.4.

Audacy Country “95.9 Texas Country” KKMJ-HD3 is down from a 2.1 to 0.2, but its stream is broken out for the first time with a 1.4 share.

Raleigh/Durham

Foxy 107.1 104.3 WFXC Durham WFXK Bunn Raleigh Radio One🎄 Capitol Broadcasting AC “Mix 101.5” WRAL-FM continues its year-to-year decline with a 9.0 share down from a 9.9 in 2023 and 11.6 in 2022.

Radio One Adult R&B “Foxy 107.1/104.3” WFXC/WFXK rises 8.2 – 8.5 – 9.0 to tie for the market lead. Public News/Talk 91.5 WUNC-FM dips 8.2 to 8.1. Curtis Media Classic Hits “Kix 102” WKIX-FM/WKXU/WKJO is up 6.7 to 7.6. iHeartMedia Conservative Talk “Talk 106.1” WTKK drops 9.9 – 8.5 – 7.1.

Curtis Media Country 94.7 WQDR drops 7.3 to 6.2, while sister Variety Hits “96.1 BBB” WBBB is down 5.7 to 4.7. iHeart CHR “G105” WDCG slides 6.2 – 5.8 – 5.2, while Classic Rock 100.7 WRDU is down 4.0 – 3.7 – 3.3.

Radio One Gospel “103.9 The Light” WNNL rises 2.3 – 3.2 – 3.8. Sister Hip Hop “K97.5” WQOK is up 2.8 to 3.3.

Indianapolis

106.7 WTLC-FM Indianapolis🎄 Radio One AC “B105.7” WYXB registers a 17.8 share down from its record high of 19.5 in 2023.

Radio One’s Adult R&B 106.7 WTLC-FM rises 7.2 to 7.8, while sister News/Talk 93.1 WIBC-FM drops 8.8 to 7.6. Cumulus Classic Hits 104.5 WJJK trends down 8.1 – 7.2 – 6.0. iHeartMedia Classic Rock “Q95” WFBQ holds at a 5.2 share.

Cumulus AC “107.9 The Mix” WNTR drops 5.5 to 4.8, but sister CHR 99.5 WZPL rises 4.4 to 4.7 with its stream up 0.6 to 0.7.

Radio One Country “97.1 Hank-FM” WLHK drops 4.4 to 3.6.

Nashville

Way Media WayFM FM🎄 Midwest Communications AC “Mix 92.9” WJXA registers a 15.8 share down year-to-year from a 17.4 in Holiday 2023. Hope Media Group Christian AC “88.7 Way-FM” WAYM jumps up to a station record high 5.8 share from a 2.7 in 2023 due to the demise of Salem Christian AC “94 The Fish” WFFH/WFFI earlier this year as that station had a 5.0 in Holiday 2023.

Midwest Variety Hits “96.3 Jack-FM” WCJK is down 8.5 to 8.0. iHeartMedia Classic Rock “105.9 The Rock” WNRQ jumps up 5.8 to 6.9. Cumulus Sports “104.5 The Zone” WGFX falls 8.0 to 6.4, while sister News/Talk “99.7 WTN” WWTN ties for fifth with WAYM as it drops 6.4 to 5.8.

iHeart Country “The Big 98” WSIX slides 6.2 – 5.9 – 5.4 – 4.4. Cumulus Classic Country “95.5 Nash Icon” WSM-FM drops 4.4 – 3.8 – 3.2, while sister “103.3 Country” WKDF is down 3.5 to 2.7.

iHeartMedia Hip Hop “101.1 The Beat” WUBT trends up 3.2 – 3.8 – 4.2. Public News/Talk 90.3 WPLN-FM trends down 4.7 – 4.3 – 3.7. Cromwell Sports “102.5 The Game” WPRT-FM slides 3.3 – 2.7 – 1.9.

Jacksonville

96.9 The Eagle WJGL Jacksonville🎄 Renda AC 96.1 WEJZ registers a 16.8 share down from its 2023 record high of 19.8. Cox Soft AC “Easy 102.9” WEZI adds a 4.2 share of Christmas music after not doing so in previous years. Radio Training Network Christian AC “The Joy FM” 88.1 WCRJ rises from its 2.3 in 2023 to a 3.5 share.

Cox Classic Rock “96.9 The Eagle” WJGL rises 8.3 to 9.5. iHeartMedia Adult R&B “V101.5” WSOL is up 5.9 to 6.4. Cox News/Talk 104.5 WOKV-FM drops 10.0 – 9.6 – 8.7 – 6.0 to tie for fifth with iHeart Country 99.1 WQIK as it moves 6.1 to 6.0.

Cox CHR 95.1 WAPE is down 4.7 to 4.1. iHeartMedia’s “97.9 Kiss-FM” WKSL slips 3.6 – 3.4 – 2.7. Renda’s “99.9 Gator Country” WGNE is down 4.4 to 3.7.

Chesapeake-Portsmouth Broadcasting Gospel “Praise 107.9” WKSL-HD3 climbs 2.4 – 2.7 – 3.1.

Milwaukee

B93.3 93.3 Trending Radio WLDB Milwaukee Radio Alliance🎄 Thanks to iHeartMedia Classic Hits “95.7 Big-FM” WRIT-FM not going all-Christmas this year, Milwaukee Radio Alliance AC “B93.3” WLDB rises up from a 7.5 share in 2023 to an 11.6 share this year, which Ratings Expert Chris Huff notes is a new all-time high for the station. Saga’s “Pure Oldies 106.9” WRXS moves from a 3.3 in 2023 to a 3.1. WRIT-FM had an 8.9 share with Christmas music last year.

iHeartMedia Conservative Talk 1130 WISN is down 17.2 – 14.2 – 12.5 to remain in the top spot overall. iHeart Country “FM 106.1” WMIL is off 5.6 to 5.5. WRIT-FM drops 6.1 to 5.0 to tie for fourth with Saga Rock “102.9 The Hog” WHQG as it’s down 6.0 to 5.0.

Saga Adult R&B “Jammin 98.3” WJMR continues to climb 3.6 – 4.0 – 4.4 – 4.6. Sister “Classic Rock 96.5” WKLH is down for the fifth straight month since peaking at a 9.4 share in August from 6.0 to 4.4.

AAA “Radio Milwaukee” 88.9 WYMS rises 1.1 to 1.8.

Providence

B101 B101.5 WWBB Providence🎄 Cumulus AC “Lite 105.1” WWLI drops from its 2023 all-time record high of 19.0 down to a 13.1 share.

Hall’s “Cat Country 98.1” WCTK is down 8.5 to 7.7. iHeartMedia Classic Hits “B101” WWBB jumps up 4.6 – 5.4 – 6.6 to tie for third with Cumulus News/Talk 630 WPRO/99.7 WEAN as it’s down 8.1 to 6.6. iHeart Rock 94.1 WHJY slides 7.6 – 7.1 – 6.4.

iHeartMedia Hot AC “Now 93.3” WSNE dips 5.2 to 4.5. For its second full monthly, Cumulus Classic Rock “106.3 The Wolf” WWKX holds at a 1.1 share.

Public News/Talk 89.7 WGBH-FM Boston is up 3.6 to 3.9. Public News/Talk 89.3 WNPN rises 1.8 – 2.0 – 2.5. iHeartMedia Conservative Talk 920 WHJJ slides 2.1 – 1.7 – 1.1.

Norfolk/Virginia Beach

Movin 107.7 WMOV-FM Norfolk🎄 Audacy AC “101.3 2WD” WWDE drops from its record high 15.8 share in Holiday 2023 to a 9.7. After skipping a year, iHeartMedia’s 107.7 WMOV-FM returned to Christmas music as part of its stunt between flipping from Rhythmic AC “Movin 107.7” to CHR “Party 107.7“. That help the station generate a 3.7 share as opposed to its 1.2 without Christmas music in 2023.

Audacy Adult R&B “95.7 R&B” WVKL ties for first up 9.5 to 9.7. Saga Rock “FM 99” WNOR holds at a 7.9 share. Sinclair Variety Hits “93.7 Bob-FM” WNOB slips 6.7 to 6.1. Max Media AC “92.9 The Wave” WTWV-FM is off 6.0 to 5.7.

Max Media Adult R&B “Vibe 100.5” WVBW slides 5.1 – 4.7 – 4.0. Jazz 88.1 WHOV rises 1.2 to 2.0.

Audacy Rhythmic CHR “Z104” WNVZ dips 2.1 to 2.0, which Huff notes ties its PPM record low set in November 2020. Sinclair Alternative “96X” WROX-FM is off 1.6 to 1.3 for its lowest share since Holiday 2017. iHeartMedia Classic Hip Hop “92.1 The Beat” drops 1.2 to 0.9 for its lowest since Holiday 2010 when it was Oldies “Cool 92.1“.

Greensboro/Winston-Salem

Mix 99.5 WMAG Greensboro Winston-Salem Triad🎄 iHeartMedia AC “Mix 99.5” WMAG rises from a 16.5 share in 2023 to a 16.9.

Audacy Adult R&B 97.1 WQMG is down 12.6 to 11.1, while sister Hip Hop “102 Jamz” WJMH is down 8.4 to 7.4 but its stream is broken out to a 1.4 and Variety Hits “98.7 Simon” WSMW falls 9.2 to 6.5 with its stream debuting at a 0.9. Dick Broadcasting Classic Rock “Rock 92” WKRR slides 6.3 – 5.1 – 4.6.

Dick CHR 107.5 WKZL drops 5.1 to 4.0, while iHeart’s “Hits 100.3” WMKS is down 3.3- 2.6 – 2.3. Audacy Country “93.1 The Wolf” WPAW-FM is down 4.9 to 3.9, while iHeartMedia Country “Q104.1” WTQR is up 2.9 to 3.3.

Public News/Talk 88.5 WFDD rises 2.6 to 3.7. iHeartMedia Conservative Talk 94.5 WPTI slides 4.1 – 3.1 – 2.5.

West Palm Beach

Way Media WayFM FM🎄 Hubbard Classic Hits “Sunny 107.9” WEAT is down year-to-year 9.6 to 8.6. Hope Media Group Christian AC “88.1 Way-FM” WAYF registers a 4.7 share after a 3.2 in 2023.

iHeartMedia AC “Kool 105.5” WOLL drops 7.2 to 6.0. Hubbard Adult R&B “X102.3” WMBX is down 6.9 to 5.8, while sister Hot AC 97.9 WRMF continues its downward trend 8.4 – 6.7 – 5.8 – 5.4.

Public News/Talk 91.3 WLRN-FM Miami yo-yo’s 3.7 – 4.5 – 3.6.

iHeartMedia Classic Rock “98.7 The Gator” WKGR gains 2.4 to 3.2. Spanish CHR “Mia 94.3” WRLX swings 2.1 – 1.3 – 2.1.

From its launch at the start of 2024, JDD Radio Hip Hop “104.7 The Flame” WFLM continues to slowly climb 1.3 to 1.7.

Memphis

104.5 The River WRVR Memphis🎄 Audacy AC “104.5 The River” WRVR is down from a 15.4 share in Holiday 2023 to a 14.9.

iHeartMedia Adult R&B maintains its market lead down 16.0 – 15.4 – 14.9. iHeart Hip Hop “K97” WHRK is third up 7.6 to 8.1, while sister Gospel “95.7 Hallelujah-FM” WHAL-FM is down 7.2 to 6.4. Audacy Country “99.7 The Wolf” WLFP dips 3.9 to 3.7.

iHeartMedia R&B Oldies 1070 WDIA slides 3.8 – 3.1 – 2.7. Sister Conservative Talk 600/92.1 WREC drops 1.3 – 0.8 – 0.6, which is an all-time low for the station.

Hartford

Lite 100.5 WRCH Hartford🎄 Audacy AC “Lite 100.5” WRCH rises year-to-year from a 16.9 share to 17.9.

Audacy Hot AC 96.5 WTIC-FM inches up 7.9 to 8.0 with its stream rising 0.6 to 1.1. iHeartMedia Classic Hits “105.9 The River” WHCN dips 7.1 to 6.8. Audacy Hip Hop “Hot 93.7” WZMX falls 10.0 – 9.0 – 6.5. Public News/Talk 90.5 WNPR-FM rises 5.2 to 5.9.

iHeartMedia Country 92.5 WWYZ drops 7.1 to 5.3. Connoisseur Media Rock 99.1 WPLR drops 3.5 to 2.5.