Holiday 2024 (12/5 – 1/8) Nielsen Audio PPM Ratings Day 4: WLDB Sets New High After WRIT-FM Abandoned Christmas Music

The fourth and final day of Nielsen Audio’s PPM releases for the month bring Austin, Raleigh/Durham, Indianapolis, Nashville, Milwaukee, Providence, Norfolk, Jacksonville, Greensboro/Winston-Salem, West Palm Beach, Memphis, and Hartford.

All the numbers can be found at RadioInsight.com/Ratings.

Also today Fall ratings for Cedar Rapids, Chico, Duluth/Superior, Fargo/Moorhead, Florence, Grand Forks, Harrisonburg, Laredo, St. Cloud, Waterloo/Cedar Falls, and Winchester.


Austin

Majic 95.5 KKMJ AustinπŸŽ„ Audacy AC β€œMajic 95.5” KKMJ registers an 11.2 share following a record high 15.2 in 2023, but its stream adds an additional 1.7 share.

Public News/Talk 90.5 KUT-FM inches up 9.6 to 9.7. Waterloo Media Variety Hits β€œ103.5 Bob-FM” KBPA dips 9.6 to 9.2. Waterloo News/Talk 590/99.7 KLBJ follows 5.3 to 5.4. iHeartMedia Country 98.1 KVET-FM (3.7 to 4.2) and CHR β€œ96.7 Kiss-FM” KHFI (4.4 to 4.2) tie for fifth.

iHeart Country 100.7 KASE falls 5.7 – 4.7 – 3.7. AAA 98.9 KUTX is down 4.2 to 3.3. Waterloo Media Bilingual AC β€œLatino 97.1” KLZT-HD2 slides 1.1 – 0.6 – 0.4.

Audacy Country β€œ95.9 Texas Country” KKMJ-HD3 is down from a 2.1 to 0.2, but its stream is broken out for the first time with a 1.4 share.

Raleigh/Durham

Foxy 107.1 104.3 WFXC Durham WFXK Bunn Raleigh Radio OneπŸŽ„ Capitol Broadcasting AC β€œMix 101.5” WRAL-FM continues its year-to-year decline with a 9.0 share down from a 9.9 in 2023 and 11.6 in 2022.

Radio One Adult R&B β€œFoxy 107.1/104.3” WFXC/WFXK rises 8.2 – 8.5 – 9.0 to tie for the market lead. Public News/Talk 91.5 WUNC-FM dips 8.2 to 8.1. Curtis Media Classic Hits β€œKix 102” WKIX-FM/WKXU/WKJO is up 6.7 to 7.6. iHeartMedia Conservative Talk β€œTalk 106.1” WTKK drops 9.9 – 8.5 – 7.1.

Curtis Media Country 94.7 WQDR drops 7.3 to 6.2, while sister Variety Hits β€œ96.1 BBB” WBBB is down 5.7 to 4.7. iHeart CHR β€œG105” WDCG slides 6.2 – 5.8 – 5.2, while Classic Rock 100.7 WRDU is down 4.0 – 3.7 – 3.3.

Radio One Gospel β€œ103.9 The Light” WNNL rises 2.3 – 3.2 – 3.8. Sister Hip Hop β€œK97.5” WQOK is up 2.8 to 3.3.

Indianapolis

106.7 WTLC-FM IndianapolisπŸŽ„ Radio One AC β€œB105.7” WYXB registers a 17.8 share down from its record high of 19.5 in 2023.

Radio One’s Adult R&B 106.7 WTLC-FM rises 7.2 to 7.8, while sister News/Talk 93.1 WIBC-FM drops 8.8 to 7.6. Cumulus Classic Hits 104.5 WJJK trends down 8.1 – 7.2 – 6.0. iHeartMedia Classic Rock β€œQ95” WFBQ holds at a 5.2 share.

Cumulus AC β€œ107.9 The Mix” WNTR drops 5.5 to 4.8, but sister CHR 99.5 WZPL rises 4.4 to 4.7 with its stream up 0.6 to 0.7.

Radio One Country β€œ97.1 Hank-FM” WLHK drops 4.4 to 3.6.

Nashville

Way Media WayFM FMπŸŽ„ Midwest Communications AC β€œMix 92.9” WJXA registers a 15.8 share down year-to-year from a 17.4 in Holiday 2023. Hope Media Group Christian AC β€œ88.7 Way-FM” WAYM jumps up to a station record high 5.8 share from a 2.7 in 2023 due to the demise of Salem Christian AC β€œ94 The Fish” WFFH/WFFI earlier this year as that station had a 5.0 in Holiday 2023.

Midwest Variety Hits β€œ96.3 Jack-FM” WCJK is down 8.5 to 8.0. iHeartMedia Classic Rock β€œ105.9 The Rock” WNRQ jumps up 5.8 to 6.9. Cumulus Sports β€œ104.5 The Zone” WGFX falls 8.0 to 6.4, while sister News/Talk β€œ99.7 WTN” WWTN ties for fifth with WAYM as it drops 6.4 to 5.8.

iHeart Country β€œThe Big 98” WSIX slides 6.2 – 5.9 – 5.4 – 4.4. Cumulus Classic Country β€œ95.5 Nash Icon” WSM-FM drops 4.4 – 3.8 – 3.2, while sister β€œ103.3 Country” WKDF is down 3.5 to 2.7.

iHeartMedia Hip Hop β€œ101.1 The Beat” WUBT trends up 3.2 – 3.8 – 4.2. Public News/Talk 90.3 WPLN-FM trends down 4.7 – 4.3 – 3.7. Cromwell Sports β€œ102.5 The Game” WPRT-FM slides 3.3 – 2.7 – 1.9.

Jacksonville

96.9 The Eagle WJGL JacksonvilleπŸŽ„ Renda AC 96.1 WEJZ registers a 16.8 share down from its 2023 record high of 19.8. Cox Soft AC β€œEasy 102.9” WEZI adds a 4.2 share of Christmas music after not doing so in previous years. Radio Training Network Christian AC β€œThe Joy FM” 88.1 WCRJ rises from its 2.3 in 2023 to a 3.5 share.

Cox Classic Rock β€œ96.9 The Eagle” WJGL rises 8.3 to 9.5. iHeartMedia Adult R&B β€œV101.5” WSOL is up 5.9 to 6.4. Cox News/Talk 104.5 WOKV-FM drops 10.0 – 9.6 – 8.7 – 6.0 to tie for fifth with iHeart Country 99.1 WQIK as it moves 6.1 to 6.0.

Cox CHR 95.1 WAPE is down 4.7 to 4.1. iHeartMedia’s β€œ97.9 Kiss-FM” WKSL slips 3.6 – 3.4 – 2.7. Renda’s β€œ99.9 Gator Country” WGNE is down 4.4 to 3.7.

Chesapeake-Portsmouth Broadcasting Gospel β€œPraise 107.9” WKSL-HD3 climbs 2.4 – 2.7 – 3.1.

Milwaukee

B93.3 93.3 Trending Radio WLDB Milwaukee Radio AllianceπŸŽ„ Thanks to iHeartMedia Classic Hits β€œ95.7 Big-FM” WRIT-FM not going all-Christmas this year, Milwaukee Radio Alliance AC β€œB93.3” WLDB rises up from a 7.5 share in 2023 to an 11.6 share this year, which Ratings Expert Chris Huff notes is a new all-time high for the station. Saga’s β€œPure Oldies 106.9” WRXS moves from a 3.3 in 2023 to a 3.1. WRIT-FM had an 8.9 share with Christmas music last year.

iHeartMedia Conservative Talk 1130 WISN is down 17.2 – 14.2 – 12.5 to remain in the top spot overall. iHeart Country β€œFM 106.1” WMIL is off 5.6 to 5.5. WRIT-FM drops 6.1 to 5.0 to tie for fourth with Saga Rock β€œ102.9 The Hog” WHQG as it’s down 6.0 to 5.0.

Saga Adult R&B β€œJammin 98.3” WJMR continues to climb 3.6 – 4.0 – 4.4 – 4.6. Sister β€œClassic Rock 96.5” WKLH is down for the fifth straight month since peaking at a 9.4 share in August from 6.0 to 4.4.

AAA β€œRadio Milwaukee” 88.9 WYMS rises 1.1 to 1.8.

Providence

B101 B101.5 WWBB ProvidenceπŸŽ„ Cumulus AC β€œLite 105.1” WWLI drops from its 2023 all-time record high of 19.0 down to a 13.1 share.

Hall’s β€œCat Country 98.1” WCTK is down 8.5 to 7.7. iHeartMedia Classic Hits β€œB101” WWBB jumps up 4.6 – 5.4 – 6.6 to tie for third with Cumulus News/Talk 630 WPRO/99.7 WEAN as it’s down 8.1 to 6.6. iHeart Rock 94.1 WHJY slides 7.6 – 7.1 – 6.4.

iHeartMedia Hot AC β€œNow 93.3” WSNE dips 5.2 to 4.5. For its second full monthly, Cumulus Classic Rock β€œ106.3 The Wolf” WWKX holds at a 1.1 share.

Public News/Talk 89.7 WGBH-FM Boston is up 3.6 to 3.9. Public News/Talk 89.3 WNPN rises 1.8 – 2.0 – 2.5. iHeartMedia Conservative Talk 920 WHJJ slides 2.1 – 1.7 – 1.1.

Norfolk/Virginia Beach

Movin 107.7 WMOV-FM NorfolkπŸŽ„ Audacy AC β€œ101.3 2WD” WWDE drops from its record high 15.8 share in Holiday 2023 to a 9.7. After skipping a year, iHeartMedia’s 107.7 WMOV-FM returned to Christmas music as part of its stunt between flipping from Rhythmic AC β€œMovin 107.7” to CHR β€œParty 107.7β€œ. That help the station generate a 3.7 share as opposed to its 1.2 without Christmas music in 2023.

Audacy Adult R&B β€œ95.7 R&B” WVKL ties for first up 9.5 to 9.7. Saga Rock β€œFM 99” WNOR holds at a 7.9 share. Sinclair Variety Hits β€œ93.7 Bob-FM” WNOB slips 6.7 to 6.1. Max Media AC β€œ92.9 The Wave” WTWV-FM is off 6.0 to 5.7.

Max Media Adult R&B β€œVibe 100.5” WVBW slides 5.1 – 4.7 – 4.0. Jazz 88.1 WHOV rises 1.2 to 2.0.

Audacy Rhythmic CHR β€œZ104” WNVZ dips 2.1 to 2.0, which Huff notes ties its PPM record low set in November 2020. Sinclair Alternative β€œ96X” WROX-FM is off 1.6 to 1.3 for its lowest share since Holiday 2017. iHeartMedia Classic Hip Hop β€œ92.1 The Beat” drops 1.2 to 0.9 for its lowest since Holiday 2010 when it was Oldies β€œCool 92.1β€œ.

Greensboro/Winston-Salem

Mix 99.5 WMAG Greensboro Winston-Salem TriadπŸŽ„ iHeartMedia AC β€œMix 99.5” WMAG rises from a 16.5 share in 2023 to a 16.9.

Audacy Adult R&B 97.1 WQMG is down 12.6 to 11.1, while sister Hip Hop β€œ102 Jamz” WJMH is down 8.4 to 7.4 but its stream is broken out to a 1.4 and Variety Hits β€œ98.7 Simon” WSMW falls 9.2 to 6.5 with its stream debuting at a 0.9. Dick Broadcasting Classic Rock β€œRock 92” WKRR slides 6.3 – 5.1 – 4.6.

Dick CHR 107.5 WKZL drops 5.1 to 4.0, while iHeart’s β€œHits 100.3” WMKS is down 3.3- 2.6 – 2.3. Audacy Country β€œ93.1 The Wolf” WPAW-FM is down 4.9 to 3.9, while iHeartMedia Country β€œQ104.1” WTQR is up 2.9 to 3.3.

Public News/Talk 88.5 WFDD rises 2.6 to 3.7. iHeartMedia Conservative Talk 94.5 WPTI slides 4.1 – 3.1 – 2.5.

West Palm Beach

Way Media WayFM FMπŸŽ„ Hubbard Classic Hits β€œSunny 107.9” WEAT is down year-to-year 9.6 to 8.6. Hope Media Group Christian AC β€œ88.1 Way-FM” WAYF registers a 4.7 share after a 3.2 in 2023.

iHeartMedia AC β€œKool 105.5” WOLL drops 7.2 to 6.0. Hubbard Adult R&B β€œX102.3” WMBX is down 6.9 to 5.8, while sister Hot AC 97.9 WRMF continues its downward trend 8.4 – 6.7 – 5.8 – 5.4.

Public News/Talk 91.3 WLRN-FM Miami yo-yo’s 3.7 – 4.5 – 3.6.

iHeartMedia Classic Rock β€œ98.7 The Gator” WKGR gains 2.4 to 3.2. Spanish CHR β€œMia 94.3” WRLX swings 2.1 – 1.3 – 2.1.

From its launch at the start of 2024, JDD Radio Hip Hop β€œ104.7 The Flame” WFLM continues to slowly climb 1.3 to 1.7.

Memphis

104.5 The River WRVR MemphisπŸŽ„ Audacy AC β€œ104.5 The River” WRVR is down from a 15.4 share in Holiday 2023 to a 14.9.

iHeartMedia Adult R&B maintains its market lead down 16.0 – 15.4 – 14.9. iHeart Hip Hop β€œK97” WHRK is third up 7.6 to 8.1, while sister Gospel β€œ95.7 Hallelujah-FM” WHAL-FM is down 7.2 to 6.4. Audacy Country β€œ99.7 The Wolf” WLFP dips 3.9 to 3.7.

iHeartMedia R&B Oldies 1070 WDIA slides 3.8 – 3.1 – 2.7. Sister Conservative Talk 600/92.1 WREC drops 1.3 – 0.8 – 0.6, which is an all-time low for the station.

Hartford

Lite 100.5 WRCH HartfordπŸŽ„ Audacy AC β€œLite 100.5” WRCH rises year-to-year from a 16.9 share to 17.9.

Audacy Hot AC 96.5 WTIC-FM inches up 7.9 to 8.0 with its stream rising 0.6 to 1.1. iHeartMedia Classic Hits β€œ105.9 The River” WHCN dips 7.1 to 6.8. Audacy Hip Hop β€œHot 93.7” WZMX falls 10.0 – 9.0 – 6.5. Public News/Talk 90.5 WNPR-FM rises 5.2 to 5.9.

iHeartMedia Country 92.5 WWYZ drops 7.1 to 5.3. Connoisseur Media Rock 99.1 WPLR drops 3.5 to 2.5.

This story first appeared on radioinsight.com