Sun Broadcasting quietly eliminated its “Hell Yeah” Country brand in Fort Myers on July 1.
What originally launched in September 2020 as “Trump Country 93.7” WXNX Sanibel, the station would become “Hell Yeah 93.7” WHEL in December of that year following the last election. The brand would get demoted to translator 94.1 W231DC Fort Myers and WHEL-HD3 in January to make way for the launch of “Hot 93.7“. In its final ratings survey on 93.7 in December 2023, WHEL was the third-ranked Country station and sixteenth overall in the market with a 1.7 share. It would drop to a 0.1 share in the May 2024 ratings on 94.1.
The 94.1 translator has joined Sun’s “Fox Sports” network of translators along with 103.3 W277AP Bayshore and 105.9 W290DB Naples. W277AP had dropped its “Rock 103.3” identity in May to rejoin the Sports brand.
The loss of “Hell Yeah 94.1” leaves the Fort Myers market with its two preceding Country brands: Renda’s “Gator Country 101.9” WWGR and iHeartMedia’s “Cat Country 107.1” WCKT.
This story first appeared on radioinsight.com