Cumulus Media flipped Hot AC “106.7 The Krewe” KKND Port Sulphur/New Orleans LA to Gospel “Heaven 106.7” on Friday evening.
As first indicated in our 9/9 Domain Insight report, the flip gives a full-powered FM Gospel signal to compete against the multiple AM stations in the format including iHeartMedia’s “Hallelujah 940” WYLD, which currently holds a 1.6 share of the New Orleans market.
J’Michael Francois, who currently serves in the dual role of Program Director of Cumulus Adult R&B 102.9 KMEZ Belle Chasse/New Orleans and Operations Manager/Director of Urban Programming of the company’s Baton Rouge cluster, will add programming oversight of “Heaven 106.7“.
KKND shifted from Classic Hits to Hot AC in September 2020, but registered a mere 0.3 share in the July Nielsen Audio ratings.
This story first appeared on radioinsight.com