Mid-West Family Broadcasting Alternative “106.7 The Resistance” WRIS-FM Mount Horeb/Madison WI is adding YEA! Networks “Greg Beharrell Show” for mornings.
Beharrell’s addition will see current morning host Pat Gallagher move to middays from 10am-3pm. That daypart had been jockless. Gallagher joined WRIS-FM in August 2019 after previously spending 27 years in the market at “Mad Radio” 92.1 WMAD from 1986-1992 and “105.5 Triple M” WMMM from 1992-2013 including two runs as Program Director at the latter. He then hosted mornings at Saga AAA “106.1 The Corner” WCNR Charlottesville VA from 2015-19.
YEA Networks syndicated The Greg Beharrell Show is landing in mornings at Mid-West Family Broadcasting Alternative WRIS-FM “The Resistance 106.7.”
Host Greg Beharrell said, “Being on air in Madison is a dream come true, with the only downside being that since it’s now been realized in reality, I’ll never dream that dream again, so the space it occupied during my slumber will forever be filled with a haunting nothingness.”
When asked for comment, Mid-West Family / Madison VP Randy Hawke said, “Pass.”
Additionally, Beharrell will also provide imaging voice-over for the station which he confirms in the following quote, “Additionally, I will also provide imaging voice-over for the station which I confirm with this quote.”
If you would like Greg Beharrell on your station, contact YEA Networks Director of Affiliates Sales, Scott Kerr (scott@yeanetworks.com), or toss a coin into a mall fountain and say “The Greg Beharrell Show” three times.
This story first appeared on radioinsight.com