Bauer is planning to replace KISS on FM in Cambridge, Peterborough and Suffolk pending approval of a Format change request with Ofcom.
A new local service for Cambridgeshire and Peterborough will launch on March 20th with relevant travel and news bulletins via DAB ahead of the proposed changes.
It will take the East of England regional afternoon programme hosted by Heidi Secker, on 105.6 MHz FM in Cambridge, 106.4 MHz FM in Ipswich & Colchester, and 107.7 MHz FM in Peterborough.
GHR is currently available in Essex, Norfolk and North Suffolk on the former Tindle stations.
The plan is for KISS to continue on 106.1 at 4KW.
Bauer has also just announced Greatest Hits Radio will also replace Lincs FM on FM only from April 3rd.
This story first appeared on radiotoday.co.uk