Great British Radio has ceased trading and will stop broadcasting at midnight following a shareholder meeting today.
The plug has been pulled on the station just weeks after it was due to launch on the national digital radio multiplex.
Great British Radio offered a mixture of music, comedy and speech, created by entrepreneur Charlie Mullins OBE and CEO Mike Osman.
The service announced it was going national from December 4th, but never appeared. It launched in 2021 and has hired a number of well-known names including Cheryl Baker and Harry Redknapp.
The station told RadioToday: “Great British Radio Ltd has today ceased to trade and will no longer broadcast beyond this evening.
“The difficult decision was made by CEO and Director Mike Osman following a meeting earlier today with the company shareholders and investors.”
This story first appeared on radiotoday.co.uk