Good Karma Promotes Greg Scalzo to Milwaukee Market Manager; Revises ESPN Lineups In Three Wisconsin Markets

Good Karma Brands has announced lineup revisions for its three ESPN Radio affiliates in Wisconsin and the promotion of Greg Scalzo to Market Manager for its Milwaukee properties.

Scalzo has served as Director of Sales for the Milwaukee cluster since January 2021 after previously holding that role in Madison. He has also held additional sales roles and co-hosted afternoons from 4-6pm with Ben Brust since 2011. He will now oversee “ESPN Milwaukee” 94.5 WKTI, News/Talk 620 WTMJ, and Black Talk “101.7 The Truth” 1510 WGKB.

The lineup changes will start with ESPN Radio’s new “Cohen, Canty & Smallmon” airing from 5-7am in Milwaukee and 5-9am on “ESPN Madison” 100.5 WTLX Monona/Madison and “ESPN Beaver Dam” 1430 WBEV Beaver Dam. Jen Lada, Gabe Nietzel, and Mark Chmura will continue from 7-9am in Milwaukee.

Jason Wilde & Mark Tauscher will continue from 9am-12pm on all three stations as will ESPN Radio’s “Greeny” with Mike Greenberg airing on delay from 12-2pm.

The afternoon lineup on all three stations will be revised. Kyle Wallace will move from WGKB to co-host with Ben Brust and former NFL punter Brad Nortman from 2-5pm in Milwaukee and Beaver Dam and 2-4pm in Madison.

In Madison, Jim Rutledge and Matt Hamilton will move from 2-4pm to 4-6pm. In Milwaukee and Beaver Dam, Steve ‘The Homer’ True will follow from 5-6pm for “The Homer Hour” and will be joined be a rotating group of co-hosts including Bryan Bulaga and John Anderson.

ESPN Radio programming continues in nights and weekends.

Good Karma Brands (GKB) is thrilled to announce the promotion of Greg Scalzo to Milwaukee Market Manager, where he will oversee three of GKB’s Milwaukee based stations – ESPN Milwaukee, 101.7 The Truth, and 620 WTMJ.

ESPN Wisconsin is excited to unveil a new and impressive lineup, which includes an afternoon show from 2 p.m. to 5 p.m. called ‘Kyle, Brust, & Nortman.’ The show features three hosts: Kyle Wallace, a current host on 101.7 The Truth who was recently named the 2023 Wisconsin Broadcast Association Young Professional of the Year; Ben Brust, a Radio Ink ’30 under 30′ awardee and former Wisconsin Badger basketball player who was part of the 2013-2014 Final Four team; and Brad Nortman, a former NFL punter and Wisconsin Badger.

Local weekday afternoons will continue from 5 to 6 p.m. with a new show called ‘The Homer Hour’. Emmy award winner and 34-year veteran of Milwaukee Radio, Steve ‘The Homer’ True, will be joined by NFL offensive tackle Bryan Bulaga, sports commentator John Anderson, ESPN NFL Nation Packers Reporter, Rob Demovsky, Wisconsin State Journal NFL contributor Jason Wilde, and more, to bring fans compelling and exclusive content.

Emily Dillinger, interim market manager for GKB Milwaukee, said: “Greg’s impressive leadership, deep knowledge of the media and advertising industry, and personal experience as a successful on-air host, make him the right person to lead this market and continue to raise the bar. I’m excited for our team to continue our commitment to serving our communities through local news, talk and sports with best-in-class brands in Wisconsin.”

Greg Scalzo, new market manager for GKB Milwaukee, said: “I am honored and excited to take on the role of market manager with our GKB Milwaukee team. We are excited to work together to serve Milwaukee and the state of Wisconsin with quality, trusted content in news, sports, and talk while connecting fans with our partners and impacting the community. We are proud of the new content we will be creating on ESPN Wisconsin and the amazing things to come across all of our brands.”

The new lineup, which will air on ESPN Milwaukee, effective September 11th:
5a.m.–7a.m. ESPN Radio – Evan Cohen, Chris Canty, and Michelle Smallmon
7a.m.–9a.m. Jen, Gabe, & Chewy
9 a.m. – Noon. Wilde & Tausch
Noon – 2 p.m. ESPN Radio – Greeny
2p.m.–5p.m. Kyle, Brust, & Nortman
5a.m.–6p.m. The Homer Hour

Bryan Dee, director of content for ESPN Milwaukee, said: “The new lineup includes a dynamic group of hosts with unique perspectives, all of whom possess a passion and expertise in Wisconsin sports. It begins in the morning with Evan Cohen, a UW-Madison alum, followed by ESPN College Gameday reporter Jen Lada, ESPN Radio host Gabe Neitzel, and former Packer tight end Mark Chmura. The midday slot features ‘Kyle, Brust, & Nortman,’ while the day concludes with Homer. Fans can expect to enjoy fresh, bold, and entertaining local content throughout the day.”

This story first appeared on radioinsight.com