Good Karma Brands has promoted Director of Sales and Marketing Amy Crossman to Market Manager of their Cleveland properties.
Crossman has served in her previous role since October 2019 after previously working as Director of Partnership for the Pro Football Hall of Fame and holding marketing positions for many New York based print publications including Time Magazine, New York Times, Parade Magazine, and Men’s Health.
Sam Pines, who had been serving as Market Manager, will remain with Good Karma as Senior Vice President and take on a larger leadership role in other markets. Good Karma owns “ESPN Cleveland” 850 WKNR and “KNR2” 1540 WWGK Cleveland.
Good Karma Brands and ESPN Cleveland are excited to name Amy Crossman as new Market Manager of the Cleveland office. She was previously the Director of Sales & Marketing. In her new role, she will oversee all content, marketing, and sales strategy for ESPN Cleveland and The Land on Demand.
“I appreciate the trust Sam Pines and the Good Karma Brands’ leadership team has put in me to lead and continue to grow a legacy brand,” said Amy Crossman, ESPN Cleveland’s market manager. “ESPN Cleveland has a passionate fanbase, loyal advertising partners and a dedicated team that we will continue to build in 2021 and beyond.”
Amy will succeed Sam Pines as Market Manager of ESPN Cleveland, which is owned and operated by Good Karma Brands. Sam Pines was named Senior Vice President and will take on a larger leadership role within the organization in other markets across the country.
“Amy embodies Good Karm Brands’ core values and takes a marketing first approach for our fans, advertising partners and teammates. She directly impacted our growth during a difficult and unique two years,” said Sam Pines, Senior Vice President of Good Karma Brands. “I am excited for the future of ESPN Cleveland and our continued growth with Amy as Market Manager.”
Amy joined Good Karma Brands in 2019 as Marketing Director, after building her career in New York City, leading media and marketing efforts at esteemed publishers, including Time, Inc., The New York Times, Crain’s New York Business, Parade Media Group and Nucleus Marketing Solutions, where she served as the Senior Vice President, Marketing. Her experience in media and leadership qualities will bring success in throughout the remainder of 2021 and beyond.