Good Karma Brands has announced it will flip both of its stations in Beaver Dam WI.
Hot AC “95X” WXRO will begin simulcasting Full Service Oldies 1430 WBEV on August 1 as under new WBEV-FM calls. Following a fifteen day transition phase, 1430 WBEV will flip to Sports “ESPN 1430” with its former programming remaining on FM starting August 15.
WXRO had flipped from Country to Hot AC in July 2019.
Good Karma Brands is excited to announce two of its Beaver Dam radio stations will be making a format change on August 15th, 2022. Your Hometown Station 1430 WBEV will move to an FM signal as 95.3 WBEV, powered by Daily Dodge. The existing 1430 WBEV-AM signal will transition to 1430 ESPN, airing national ESPN content with plans to air local ESPN Wisconsin shows.
“Moving 1430 WBEV over to our FM signal 95.3 FM greater emphasizes a best-in-class listening experience for our fans and partners,” said Ryan Gabel, general manager, Good Karma Brands Beaver Dam. He continued, “We are excited to introduce ESPN national and local content to the Beaver Dam community while also being the home of the Beaver Dam Golden Beavers, providing our advertisers with additional opportunities.” 95.3 WBEV will also be home to play-by-play of Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, and Wisconsin Badgers football and basketball.
From August 1st until August 15th, 1430 WBEV will simulcast on 95.3 WBEV, powered by Daily Dodge until the switch is made at 5 a.m. Listeners will continue to hear local news throughout the day on the new FM signal and sports on 1430 ESPN.
Beginning on August 15th, listen live to your hometown station 95.3 WBEV, powered by Daily Dodge or 1430 ESPN via the radio or live stream on DailyDodge.com.
This story first appeared on radioinsight.com