Spotify has launched its first Global Podcast Trends Tour, an interactive exploration of how we’re engaging with podcasts.Most notably, it found that there’s a new type of influencer on the scene: the ‘podfluencer.’ 63% of people said they trust their favourite podcast host more than their favourite social media influencer.While the podfluencer trend is happening… Read More
The post Global study identifies the rise of the ‘podfluencer’ by Sarah Patterson appeared first on Radio Today.