Global launches multiplatform campaign for OREO with Capital

Global’s new live music event, The Capital Weekender Live with OREO, is being promoted across the UK via Outdoor, as well as on-air, online and via DAX.

From today until August 22nd music fans can enter to win tickets to the exclusive gig by scanning a QR code on a Capital Weekender Live with OREO ad featured on Global billboards nationwide.

The QR code will also be posted to @capitaloffical’s 1.4m followers on Instagram and through an exclusive URL on Capital’s website and social feeds.

Mike Gordon, Chief Commercial Officer at Global, said, “It’s a pleasure to partner with such a brilliant brand in OREO to bring a special event like the Capital Weekender to life.

“Not only will our interactive media campaign supercharge awareness of the event to prospective competition winners, but many more music fans across the country will be able to enjoy this fantastic line up of artists live on Global Player.”

Rafael Espesani, Senior Brand Manager at OREO, said: “We are thrilled to collaborate with Global and an incredible line up of artists to host our first live music event together. OREO is all about playful connections which bring people together; so, we’re incredibly excited to create some very special moments for our lucky competition winners through the unrivalled power of live entertainment.”

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