Global has secured the position of official audio partner of Team GB and will be broadcasting live from Team GB House, the team’s home-from-home at the Paris 2024 Olympic Games.
Since London 2012, Team GB House has provided a base in the host city for athletes, their family and friends, and Team GB guests to celebrate throughout the Olympic Games – but Paris 2024 will see Team GB House open to the general public for the first time ever.
Global presenters, journalists and podcast hosts will be at the venue, with broadcasts from behind-the-scenes interviews with Britain’s sporting heroes and live reactions to the biggest moments of the Games and medal celebrations with the athletes themselves.
In partnership with NatWest, Team GB’s official banking partner, Heart, Capital and Classic FM will be broadcasting from Team GB House from the day of the Opening Ceremony on the 26th of July until the Closing Ceremony on the 11th of August.
Global Original podcasts including The Sports Agents with Gabby Logan and Mark Chapman, and Tom Dean Medal Machine will also produce exclusive episodes from Team GB House.
Tim Ellerton, Team GB’s Commercial Director, said: “Team GB House is the ultimate place for fans to get involved in the magic of Paris 2024, so we’re delighted that Global, in partnership with NatWest, will be joining us to give listeners back at home a slice of the action too. We know how much the support of the nation means to our athletes, so having Global’s audience behind them throughout the competition will be invaluable, and we look forward to working together to bring their stories to life.”
Mike Gordon, Global’s Chief Commercial Officer said: “We are so delighted to be the official audio partner for Team GB. This year’s Olympics in Paris will be the closest to home since 2012 and it will rekindle the spirit of the Games right across the UK. We know our listeners want to feel part of significant cultural moments and in collaboration with NatWest, this partnership allows us to leverage our strength of bringing fans closer to the action.”
This story first appeared on radiotoday.co.uk