Garth Brooks’ SEVENS Radio Network has launched its second channel on TuneIn.
“Tailgate Radio” is branded as “TuneIn’s Official Gameday Party Station”. Described as “playing the greatest anthems from the greatest genres of music,” the station will feature artists including Brooks, AC/DC, Foo Fighters, Eminem, Biggie, and TLC. NBC Sports’ Maria Taylor will serve as host on the station and will also host a weekly countdown highlighting the 20 biggest songs across genres from a specific year while running through some of the biggest sports stories from that year.
Other programming will include a four hour mixshow on Saturday nights, and the “Tailgate Takeover” where celebrities and athletes will guest host and spotlight their favorite music and playlists.
The launch of Tailgate Radio follows Brooks’ debuting Country “The Big 615” in June.
TuneIn, the world’s leader in live audio, announces the launch of Tailgate Radio from Garth Brooks’ SEVENS Radio Network to bring the greatest of all genres of music to sports fans’ next tailgate party. Exclusively available on TuneIn, Tailgate Radio complements TuneIn’s extensive global sports coverage, including complete coverage of the 2023 College Football season, to help fans get the party started before every game and keep it going even after the game is over.
Hosted by Maria Taylor, the station weaves her vast sports knowledge and insight with a music playlist that will keep listeners’ energy high whether they are tailgating or throwing a party at home. As the voice of the station, Maria makes it the go-to listening spot for any sports fan looking to enhance their sports experience.
“Working closely with Garth and his foundation as we created the PowHER program, which mentors middle school girls, has been nothing short of amazing,” says Taylor. “ And now, we are embarking on Garth’s extraordinary vision to connect sports and music fans with Tailgate. It’s such an honor to be chosen by greatness to be a partner in the radio space.”
From the start, Tailgate Radio will feature a roster of shows every fan can enjoy, including:
- Tailgate Top 20 with Maria: Maria Taylor will DJ this weekly countdown highlighting the 20 biggest songs across genres from a specific year while running through some of the biggest sports stories from that year.
- Block Party: Saturday Night 4-hour Mixshow featuring everything from Luke Combs to Beyonce to Eminem. This will be the music you need to fuel your party into the wee hours.
- Tailgate Takeover: Starting with Garth Brooks, celebs & athletes will take turns as guest host of the program, giving listeners a window into the music and playlists that set the vibe for their favorite stars.
“This is one of those ideas someone says, ‘Why didn’t we do this a long time ago?’” says Brooks. “This combines everyone’s passion for sports and music. It also allows you to enjoy your tailgate, barbeque or poolside party without doing the work. There’s so much music on this channel, Tailgate Radio will be everyone’s favorite.”
Set to launch just in time for college football season kickoff, fans can pair Tailgate Radio with TuneIn’s extensive global coverage of nearly every sport through a new integration created exclusively for the station. TuneIn Switch allows listeners to easily jump between the music driving their pre- and post-game celebrations and the games themselves. No more missing any of the action or facing a lull in the music with TuneIn Switch on Tailgate Radio.
Tailgate Radio is the second channel from the SEVENS Radio Network exclusively available on TuneIn. The network’s first station, The BIG 615, launched on TuneIn in June with Host Storme Warren, and has quickly climbed the ranks as one of the highest-performing stations on the platform drawing in a global audience.
TuneIn is launching Tailgate Radio with the support of best-in-class sports partners including the NHL, MLB, NASCAR (Motor Racing Network & Performance Racing Network), Formula 1, INDYCAR Radio, talkSPORT, ESPN Radio, college sports partners (Westwood One, Learfield, Playfly Sports, JMI Sports, Van Wagner & Clemson Athletic Properties) and the NFL in international markets outside of the US. Sports fans, through TuneIn, will have all they need to listen to and enjoy the events they care about the most.
This story first appeared on radioinsight.com