G Networks Supplants Sun Broadcast Group

Gen Media Partners has announced it is launching G Networks to succeed Sun Broadcast Group as the company’s “full-service network audio company providing clients, advertisers, and agencies with comprehensive and streamlined solutions in both Ad Sales and Affiliates”.

G Networks will retain most of Sun’s syndication portfolio including Woody & Wilcox, Ashley & Brad, Bob-FM, and Party Liveline.

Gen Media Partners Managing Partner Warren Friedland will take over as President of the company following the exit of Sun COO Danno Walkoff and VP/Operations Laura Orcan Wolkoff last month. Gen Media Partners acquired Sun in 2018 and added the Wolkoff’s Envision Networks in February 2020. Sun Founder/CEO Jason Bailey and COO Julio Aponte departed the company last summer with Danno Wolkoff taking over day-to-day leadership.

Rich Baum, who joined Sun in April, will serve as Chief Revenue Officer for G Networks, while Rich O’Brien remains as Chief Development Officer.

Gen Media Partners announced the launch today of its new Radio Network Sales and Affiliate Sales division, G Networks.

Rising in tandem with the Gen Media Partners successful umbrella of other radio divisions, G Networks will stand alone as a full-service audio network company that is already engaged with over 250 million listeners each month through over 4,000 affiliated radio stations.

G Networks has an existing and extensive portfolio of high-quality audio services, produced features, research services, entertainment, sports, news, and programming.

“Evolution isn’t possible without change. It is with this ethos that we have upped the commitment and engagement for our G Networks radio division and are focusing on what is now vitally important to advertisers and stations in the current media environment. With an eye to the future, we intend to both invest and transform the future of audio.” said Warren Friedland, President of G Networks and Managing Partner of Gen Media Partners.

G Networks now offers an extensive portfolio of highly targeted networks, each of which has its own USP, unique selling proposition, and solid national footprints with an emphasis on top-market coverage and extensive reach. Rich Baum, G Networks’ Chief Revenue Officer and network radio veteran states, “Our team at G Networks are not just ad sellers, they are truly solutions providers. With a concentration now on developing partnerships and providing integrated marketing engagements that are scalable and measurable, we will aggressively pursue national full-service marketing initiatives that will meet advertisers’ need to reach, engage, captivate and impact their consumers every day.”

Rich O’Brien is G Networks’ Chief Development Officer and brings his vast track record of success and relationship building to the Affiliate Solutions team. O’Brien affirms, “The G Networks affiliate team provides comprehensive and custom solutions focused on audience growth and development for stations, producers, and hosts. I am excited to develop new avenues of revenue growth as we build and execute multi-tiered results for our partners that will reach an unparalleled level of success.”

This story first appeared on radioinsight.com