G Networks has launched the Classic Hip Hop “Back In The Day Replay” hosted by Paco Lopez in three markets.
The new three-hour weekend show will be heard on Beasley Media Adult R&B “Jammin 105.7” KOAS Las Vegas, Hill Broadcasting Classic Hits “Rewind 98.1” KRWI Bakersfield, and Rosebud Sioux Tribe CHR “Hits 96.1” KINI Rosebud SD.
Lopez most recently programmed KOAS and has previously worked at stations including WQHT and WNEW New York, WPGC Washington, KKFR Phoenix, WJHM and WOCL Orlando and WSNA Memphis.
G Audio Networks newest offering, The Back In The Day Replay, hosted by major market radio veteran Paco Lopez (Hot 97/NY, WPGC/Wash DC, Y-100/Miami, KKFR/Phoenix, 102Jamz/Orlando) adds three new affiliates: Beasley Media Rhythmic AC KOAS (Jammin’ 105.7)/Las Vegas, NV; Hill Broadcasting Classic Hits KRWI (Rewind 98.1)/Bakersfield CA; and Rosebud Sioux Tribe Top 40 KINI (Hits 96.1)/Rosebud SD.
The specialty show is three hours long, focusing on R&B and Hip Hop from 1990-2009 and includes artist info and interviews plus special mini-mixes from some of America’s best turntable wizards. Core artists include 2Pac, Aaliyah, Beyonce, Biggie, Brandy, Jay-Z, Mary J, Rihanna, Snoop, TLC, Dr. Dre and Usher. “The Back In The Day Replay with Paco Lopez” debuted June 4th weekend.
“After leaving my last programming gig, I began looking at what was missing in R&B and Hip Hop. I realized it was a show targeting the underserved A35-54 demo. In the past two years G Audio Networks and I have been working together to develop a show that would not only focus on that demo, but would still be engaging with the 25-34 year olds. Remember, 1992 was 30 years ago,” Paco Lopez said.
This story first appeared on radioinsight.com