Entravision is in the process of once again shifting formats at its Sacramento cluster.
Bilingual Rhythmic “Fuego 103.5“ KHHM Sacramento has begun simulcasting on 101.9 KNTY Shingle Springs ahead of the move of the format and call letters to the 101.9 facility on Monday, August 2.
The “Fuego” brand debuted on KHHM in July 2019 replacing Hip Hop “Hot 103.5“. It held a 1.5 share in the June 2021 Nielsen Audio ratings. Entravision has since expanded the brand to the Las Vegas, Palm Springs, and the Rio Grande Valley, while launching the syndicated Shoboy Show for mornings.
Moving to the 101.9 facility will give the format a signal upgrade as it moves from the 6kW/95m Class A signal on 103.5 to the 47kW/154m Class B signal of 101.9. This is the third format change in two years for that facility. KNTY dropped its Country “101.9 The Wolf” identity in July 2019 to simulcast Regional Mexican “La Tricolor” 99.9 KRCX-FM Marysville. It flipped again in January 2020 to Ranchera “Jose 101.9“ before beginning to simulcast KHHM earlier this month.
During that timeframe KNTY dropped from a 2.0 share in its final monthly as Country to a 1.6 in its final monthly simulcasting KRCX-FM, to a 0.5 share in the June 2021 ratings.
No word yet on what will debut on 103.5 KNTY on August 2.
This story first appeared on radioinsight.com