For the second time this year Marker Broadcasting has made a format shift on 95.9 KJJZ Indian Wells/Palm Springs.
KJJZ had flipped from Soft AC to Hot AC in March, but retained its “Kool 95.9” branding. Now it has rebranded as “Hot 95.9” and tweaked the music to CHR. KJJZ retains Premiere Networks’ Elvis Duran in mornings and “On Air” with Ryan Seacrest in afternoons.
The “Hot” brand had been utilized in Palm Springs by Ed Stolz’ “Hot Hits 97.7” KRCK-FM Mecca until its pending sale/LMA to Christian operator VCY America took effect this spring.
KJJZ held a 1.3 share in the Spring 2021 Nielsen Audio ratings. The new format positions the station between Alpha Media’s market leading duo of Rhythmic CHR “U92.7” KKUU and Hot AC “Mix 100.5” KPSI with a 7.7 and 6.6 share respectively.
This story first appeared on radioinsight.com