Community Broadcasters has swapped frequencies for two of its brands in Florence SC.
Adult CHR “Star 93.7” becomes “Star 97.1” as it moves from WSIM Lamar to 97.1 W246AW Florence fed by WSIM-HD3.
Variety Hits “97.1 Frank-FM” moves in the opposite direction to the Class A signal of 93.7 WSIM as “93.7 Frank-FM“. The move marks the third frequency in the market for the brand, that launched on 97.1 before moving to 95.3 WFRK when that signal launched in 2010 and then back to 97.1 in 2012.
Despite being on the translator, Frank has risen from a 1.6 share in Fall 2020 to 2.6 in Spring 2021 and 3.3 in Fall 2021, while Star has gone 1.6 – 2.1 – 1.7 over the same period.
This story first appeared on radioinsight.com