Oceanic Tradewinds has announced that the Frank Ski Show will enter syndication on October 3.
The move comes as Ski has signed a two year extension to remain in afternoons at Howard University Adult R&B 96.3 WHUR Washington DC in addition to mornings at Cox Media Group’s “Kiss 104.1” WALR Palmetto/Atlanta GA.
Ski and co-host Nina Brown joined WHUR in August 2020 and added WALR in February 2021 following the expiration of his Atlanta non-compete. He previously hosted mornings at “V103” WVEE Atlanta from 1998 to 2012 and again from 2018 to 2020. He also held the afternoon shift at WHUR from 2013 to 2015 in-between his two stints at WVEE. Prior to coming to Atlanta, Ski spent a decade in Baltimore working at “V103” WXYV and “92Q” WERQ where he was also influential in the then strong Baltimore house music scene of the late 80s and early 90s. His 1993 song “Whores in This House” was notably sampled in Cardi B and Megan Thee Stallion’s “WAP”.
WHUR 96.3 Afternoon Drive Personality and WALR Atlanta Morning Personality Frank Ski has extended his agreement for another two years in DC amidst some of the biggest ratings in the station’s history.
Sean Plater, the GM of WHUR and WHUT says, “It’s a true gift to know when to be funny, informative, and then when to get serious for the issues that matter most to our community. Frank Ski along with Nina Brown have done an outstanding job of connecting with listeners across the DMV on all levels, so we are ecstatic to have them on WHUR for years to come.”
Frank Ski says, “It is important for me to be on a radio station directly related to the #1 HBCU in the country as we continue our commitment of service and entertainment to the DMV.”
WHUR Program Director Al Payne says, “I have never experienced ratings like this in a tough market like DC. Before Frank Ski, we were hovering at position #13 under a 4 share. And now, we’re sitting in double digits and #1 Women 25-54, almost 2 full share points ahead of the next ranked station, and #2 Adults 25-54. I remain amazed at the impact he has had in this market. When you mention Frank Ski and Nina Brown out in the community, you’ll see a passionate look on people’s faces showcasing how the show has become an integral part of their daily lives. It’s obvious this show has the goods to successfully resonate across the country into syndication.”
Gary Bernstein, President of syndicator Oceanic Tradewinds says, “We are putting together the final pieces of Frank’s move into national syndication and the historic stories of both WHUR and WALR are proof positive on his likely impact.” Interested stations for an October 3 syndication launch should contact Gary Bernstein at 508-245-1776 or gary@oceanictradewinds.com.
This story first appeared on radioinsight.com