Coxswain Media Variety Hits “93.5/94.7 Frank-FM” 93.5 WFRQ Harwich Port/94.7 W234DP Hyannis MA has revamped its programming to feature a broader playlist.
The move comes with a positioning change from “Cape Cod’s Greatest Hits” to “Frank Plays It All”. Program Director Steve McVie states, “’Frank plays it all’ means exactly that. We’re mixing music from every kind of genre, from every decade. It’s like having a playlist with a thousand of your favorite songs all in one spot. We’re ditching the old playbook and playing hits from the 1960s all the way up to today. That means you’ll hear everything from rock and country to R&B, hip hop and pop. You’ll hear all those songs that bring back fond memories.”
The changes at WFRQ include Rob Walker as imaging voice. The veteran programmer/jock had been tracking afternoons at the station, but will also be heard in evenings. Billy Teed moves up from nights to afternoons. Longtime Cape Cod, Boston and Fort Myers personality Ralphie Marino is hosting a new “Saturday Night Dance Party” on the station.
Frank-FM, a popular Cape Cod, MA radio station, announced a change in programming format to reach a wider audience and offer a new listening experience to Cape Cod listeners.
Steve McVie, Program Director for Coxswain Media, explains: “’Frank plays it all’ means exactly that. We’re mixing music from every kind of genre, from every decade. It’s like having a playlist with a thousand of your favorite songs all in one spot. We’re ditching the old playbook and playing hits from the 1960s all the way up to today. That means you’ll hear everything from rock and country to R&B, hip hop and pop. You’ll hear all those songs that bring back fond memories.”
“Our aim is to create a Frank-FM that suits today’s radio listeners. We want to surprise you with a playlist that you can’t find on Spotify, Apple Music, or satellite radio. We’re proudly local, and we’re here to serve you with a wide range of media services,” adds Steve Chesare, CEO of Coxswain Media.
The diverse playlist aims to reach listeners of all ages, from Baby Boomers to Gen Z and everyone in between. Frank-FM is operated by Coxswain Media, a locally owned and operated media company.
“In a world where musical tastes are all over the map, Frank-FM is your go-to station for a mix that suits everyone. Celebrate the best of the past, present, and future in music, all on Frank-FM!” exclaims McVie.
Frank FM broadcasts to the mid and lower Cape on 93.5 and to the upper Cape at 94.7.
This story first appeared on radioinsight.com