JVC Media will flip Rhythmic CHR “Fly 103.1” WFYY Windermere/Orlando FL to Conservative Talk “Florida Man Radio” on Monday, March 4.
The move will upgrade the nearly five year old brand from 105.5 W288CJ Oviedo FL fed by WFYY-HD3 to the Class C2 signal that has been home to the Rhythmic CHR brand since August 2022.
“Florida Man Radio” launched in Orlando in September 2019 and most of its lineup also airs in Fort Walton Beach on 103.1 WZLB Valparaiso. The station’s lineup currently features Bubba The Love Sponge’s syndicated show in mornings, Don Miller from 10-1145am, Westwood One’s Dan Bongino Show from 12-3pm, Shannon Burke in afternoons, and Premiere Networks Jesse Kelly Show in evenings. The station positions itself between iHeartMedia Hot Talk “Real Radio 104.1” WTKS-FM and the Conservative Talk combination of Cox’s 580/107.3 WDBO and iHeart’s “Newsradio WFLA” 540/93.1/94.1 WFLF.
“Fly 103.1” had a 1.3 share in the January 2024 Nielsen Audio ratings as it was unable to claim the audience made available following Cox’s sale of “Power 95.3” WOYO to SBS. “Florida Man Radio” last appeared in the ratings with a 0.1 share in December 2023. The flip will leave iHeartMedia’s “104.5 The Beat” WTKS-HD2 as the only Hip Hop station in the market. It also had a 1.3 share in the January ratings.
No word yet on the status of the Fly 103.1 airstaff which includes Program Director Stevie DeMann, morning host Lil’ Shawn, midday host Murph Dawg, and afternoon hosts Ricky Padilla and DJ Nasty.
JVC, which also owns “ESPN 660” WDYZ in the Orlando market, states a new format will launch on the 105.5 translator. Our expectations would be a simulcast of WDYZ.
This story first appeared on radioinsight.com