Radioplayer is launching in Finland taking the number of countries using the service to 16.
Finland joins its Nordic neighbours, Norway, Sweden and Denmark as a member of the Radioplayer family which now covers nearly all of western Europe.
The “Radioplayer Finland” collaboration will join the existing broadcasters in Radioplayer, ensuring that the international radio sector can speak to all car manufacturers with one voice, to keep radio strong in the dashboards of the future.
Radioplayer Finland will be co-ordinated by Radiosoitin Suomi Oy which is a collaboration between the public service media company Yle and RadioMedia, the umbrella group for Finnish commercial radio. Stations in Radioplayer Finland will add their official metadata (station information, logos, high-quality streams, podcasts etc.) to the international Radioplayer data feed which powers ‘hybrid’ radio interfaces in millions of cars, including Audis, VWs, Porsches, and BMWs.
The Finnish broadcasters have also chosen to launch with the full suite of Radioplayer products, including mobile apps, web players and smart TV apps.
Michael Hill, Radioplayer Managing Director said: “Radioplayer is forging strong links across the European continent to help build an international future for radio. I am very proud to welcome Finland to the Radioplayer family. There are enormous opportunities for the radio sector right now, and it’s critical that we all work together to keep radio strong in the car, in the home, and in mobile.”
Jari Lahti from the Radiosoitin Suomi Oy consortium said: “We are proud to be joining the Radioplayer family, and we look forward to adding the full power of the Finnish radio industry to the great work that Radioplayer is doing. It’s vital to meet the challenges and opportunities of our connected world, and to work together to secure radio’s place in the car dashboard.”
The 16 countries Radioplayer operates in are: UK, Germany, Spain, Canada, Ireland, Austria, Norway, Belgium, Switzerland, Denmark, Italy, the Netherlands, Sweden, France, Greece, and Finland, with even more to follow.
This story first appeared on radiotoday.co.uk