Say It Now, the voice assistant adtech firm, has hired Ex-Amazon Business Development lead Lance Charlish as a Board Advisor.
Lance’s career spans over 20 years, during which he has held various key leadership positions in both public and private organisations.
At Amazon, Lance scaled customer adoption of Alexa interactive advertising while leading business development and program management for Alexa Actionable Advertising.
In 2015 Lance co-founded Circle Media, which delivers screen time management and parental control working with Disney, T-Mobile, SKY, and Netgear via a Circle White Label Platform.
Lance and the Say It Now executive team will support the company’s strategic expansion, focused on scaling advertiser adoption as it builds its profile in North American markets. Lance will also provide counsel and advice on products and services ahead of new rollouts in 2024.
Commenting on the appointment, Charlie Cadbury, CEO, Say It Now, says: “Lance is an accomplished leader and sales professional. His vast knowledge of what customers require, his experience at Amazon, and expertise in scaling emerging tech will support Say It Now’s talented team as we seek to scale platform adoption globally. He will help to ensure we remain at the forefront of Alexa-based actionable advertising across existing and emerging media, building on our success in Europe and North America.”
Lance adds: “I look forward to working with the talented individuals at Say It Now to push the boundaries of actionable advertising and ambient computing technology. I believe that Say It Now is uniquely positioned to create universal, scalable, high-value customer experiences that can be seamlessly implemented across media and creative teams.
“Say It Now uses the power of voice to attract customers by making their lives simpler, with conversational technology sitting at the heart of impactful marketing campaigns for global brands.”
This story first appeared on radiotoday.co.uk