United Stations has announced the addition of Eric Romero as Chief Revenue Officer.
Romero joins United Stations from Fútbol de Primera where he served as Sr. Director of Network Sales. He has also held sales postions at WPOW Miami, Univision, ABC Radio Networks and ESPN Radio. Romero succeeds Greg Janoff, who is moving to a consulting role within the company.
United Stations, an independent leader in original network radio programming and services, today announced the addition of Eric V. Romero in the role of Chief Revenue Officer. In his new role, Romero will oversee all of the company’s advertising sales efforts which range from the traditional radio network business to the ever-expanding audio and video revenue streams available to advertisers and marketing partners via the company’s varied digital platforms. This personnel move brings a highly regarded and seasoned executive with an extensive resume in both sales and marketing to the United Stations team. This appointment is effective immediately, and the announcement comes from the company’s Chairman/CEO, Nick Verbitsky to whom Romero will report.
Eric V. Romero joins United Stations fresh from a successful stint as the Sr. Director of Network Sales for Fútbol de Primera, the exclusive Spanish audio-rights holder for the FIFA 2022 World Cup. Romero has a long history in audio advertising sales dating back to his entry into the field in 1989 at WPOW, Miami. He then sold local and national airtime in the Hispanic television space for CBS, Petry Television, Univision, and HBO Latin America. Eric re-entered the audio world as a corporate sales executive at Univision Radio, leading to a series of sales roles at the ABC Radio Networks and ESPN Radio.
Meanwhile, Romero’s predecessor at United Stations, Greg Janoff, will remain with the company in a consulting role. Janoff joined United Stations in 2019, and his overall knowledge of the company’s properties, inventory management and client relationships will be valuable assets to Romero and the rest of the sales team moving forward.
Regarding these moves, United Stations Chairman/CEO Verbitsky commented, “We want to thank Greg for his contributions and leadership and are thrilled to continue having him as an advisor to United Stations. Eric is a talented and energized sales executive whose commitment to serving the advertising community is well documented. His ability to create marketing partnerships for some of the world’s biggest companies and his understanding of event programming is a perfect fit with our current mission.” Romero adds, “United Stations has an incredible trajectory, and impressive leadership starting from the top. I am both eager, and enthusiastic to shape their future as part of the team.” Romero may be reached at eromero@unitedstations.com.
This story first appeared on radioinsight.com