ARN’s Chief Content Officer, Duncan Campbell, has addressed Radiodays Asia, and talked about radio’s connections to its listeners.
He says radio’s continued success and longevity is the result of powerful personal connections that listeners make through the unique personalities they listen to every day.
Campbell says that even with a focus on new technologies that some claim are ‘radio killers’, it’s important to remind ourselves that radio is still incredibly strong and will evolve and adapt as it has since it was born.
He says that for each person “…the reason for their connection can be different, and what’s interesting is that people can’t describe it easily either. It’s a feeling or a sensation, or a psychological state…powerful emotions that are enduring.
“Every day emotional connections are being formed or reinforced by radio personalities around the world …and these connections can be established one content line or over many days or weeks that we call story art.”
This story first appeared on RadioInfo.asia