With the closing of the sale of the station from Adams Radio Group to Draper Media, the CHR “OC104” 103.9 WOCQ Berlin/Ocean City MD brand has come to an end.
Draper purchased WOCQ and Oldies “Kool Oldies 104.3/105.1” W282AW Salisbury/W286BB Ocean Pines MD in December for $550,000. That acquisition followed the purchase of Rock “93.5 The Beach” WZBH Millsboro DE and Classic Rock “Big 107.7” WGBG-FM Fruitland MD from Adams in June 2021 for $2.2 million. Draper already owned 102.5 WBOC-FM Princess Anne and multiple television stations including the local CBS, FOX, NBC and Telemundo affiliates in the market.
WOCQ is now running a loop directing listeners to 102.5 WBOC-FM, which recently evolved from AC to Hot AC, ahead of a new format launch expected in the coming week. The move marks the end of the 35+ year old “OC 104” brand, mostly as a Rhythmic CHR before Adams shifted it to Mainstream CHR over the past few years.
Draper has also dropped the “Kool Oldies 104.3/105.1” format heard on W282AW Salisbury/W286BB Ocean Pines MD via WOCQ-HD2. The translators are now simulcasting the programming of Classic Hits “107.1 The Duck” WTDK Federalsburg expanding its reach in the market.
WOCQ held a 2.6 share of the Salisbury/Ocean City market in the Fall 2021 Nielsen Audio ratings, well ahead of iHeartMedia’s “Kiss 95.9” WKZP’s 1.3. WBOC-FM’s former AC format was at a 2.1 share, well behind iHeart’s market leading “Q105” 104.7 WQHQ’s 7.0.
WTDK held a 2.6 share, while the former “Kool Oldies” translators held a 1.6.
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This story first appeared on radioinsight.com