Donna Burns is returning to Radiocentre as Head of Insight reporting to Planning Director Mark Barber.
Most recently Donna has been working at News Broadcasting where she was responsible for listener insight and market intelligence monitoring across national stations Virgin Radio, talkSPORT, Times Radio and TalkRadio.
Prior to this, Donna spent three years at DC Thomson as Commercial Development Partner providing insight for sales teams working across all content platforms – newsbrands, magazines, local radio stations, digital, and events.
Before joining Radiocentre first time around, Donna had spent 9 years working within Insight teams for magazine publishing companies including IPC Media (now Time Inc.)
Mark Barber said: “Donna is a highly experienced and knowledgeable media researcher who really understands commercial radio in the context of the wider media world.
“Her broad experience across different media, combined with her deep knowledge of radio, provides highly valuable context when developing new insight into commercial radio and the role it plays for both listeners and advertisers. We’re absolutely delighted she is re-joining the Radiocentre team!”
About her new role, Donna said: “I am excited to be back at Radiocentre in my new role of Head of Insight. Working with such a dedicated team on a host of interesting research projects proving the strength of the medium is what initially kick started my passion for working in radio.
“Having spent four years away working for both local and national stations I return now better equipped and raring to go.”
This story first appeared on radiotoday.co.uk