Digital audio ad spending hits $221m in Australia

Australia’s digital audio advertising market has been revealed for the first time, showing that the total hit $221.2 million in 2022, according to the IAB Australia Online Advertising Expenditure Report (OAER) in collaboration with Commercial Radio and Audio (CRA).Made up of podcasts, music and radio streaming, digital audio revenue will now be included in regular quarterly reports. Figures show… Read More

The post Digital audio ad spending hits $221m in Australia by Bray Boland appeared first on Radio Today.

This story first appeared on Radio Today