Digital audio ad spend up 14% as podcast expenditure continues to grow: CRA

Digital audio advertising spend in Australia reached $68.1 million in the June quarter, a 14% jump over the same period a year ago, and up 31% from the 2023 March quarter’s $51.9 million.That’s according to IAB Australia’s Online Advertising Expenditure Report (OAER) prepared by PwC.Podcast advertising surged by 24% to $27.5 million in the June… Read More

The post Digital audio ad spend up 14% as podcast expenditure continues to grow: CRA by Sarah Patterson appeared first on Radio Today.

This story first appeared on Radio Today