December 2024 (11/7 – 12/4) Nielsen Audio PPM Ratings Day 4: One Less Holiday Player Give WLDB Boost

The fourth and final day of Nielsen Audio’s PPM releases for the month bring Austin, Raleigh/Durham, Indianapolis, Nashville, Jacksonville, Milwaukee, Providence, Norfolk, Greensboro/Winston-Salem, West Palm Beach, Memphis, and Hartford.

All the numbers can be found at RadioInsight.com/Ratings.


Austin

95.9 Austin's Texas Country KOKE-FM KKMJ-HD3Waterloo Media Variety Hits “103.5 Bob-FM” KBPA slides 12.2 – 11.2 – 9.6 into a first place tie with Public News/Talk 90.5 KUT-FM (down 10.0 to 9.6), which Ratings Expert Chris Huff notes is KUT-FM’s first time atop the market since January 2021. Audacy AC “Majic 95.5” KKMJ rises 4.5 to 7.1 (stream up 0.2 to 0.8), but its Christmas music is down from a 10.6 in December 2023. Waterloo News/Talk 590/99.7 KLBJ is down 6.1 to 5.3. iHeartMedia Country 100.7 KASE slides 5.9 – 5.7 – 4.7.

iHeart CHR “96.7 Kiss-FM” KHFI rebounds 3.3 to 4.4.

iHeartMedia Country 98.1 KVET-FM is down 4.9 to 3.7. Audacy Red Dirt/Classic Country “95.9 Texas Country” KKMJ-HD3 jumps up 0.7 – 1.1 – 2.1.

Township Media Variety Hits “96.3 Jack-FM” 1490 KJFK rises 1.6 – 1.9 – 2.5. Classical 89.5 KMFA-FM climbs 1.5 to 2.3, with its stream adding an additional 0.9 share.

Waterloo Media Alternative “101X” KROX drops 3.3 to 2.5, while sister Rhythmic Throwbacks “Vibe 93.3” KGSR is down every month since its launch in late August 2.0 – 1.7 – 1.6 – 1.4.

Raleigh/Durham

Foxy 107.1 104.3 WFXC Durham WFXK Bunn Raleigh Radio OneRadio One Adult R&B “Foxy 107.1/104.3” WFXC/WFKX climbs 7.4 – 8.2 – 8.5 to gain a share of the Triangle area lead as it ties with iHeartMedia Conservative Talk “Talk 106.1” WTKK which drops 9.9 to 8.5. Public News/Talk 91.5 WUNC-FM inches up 8.1 to 8.2. Curtis Media Country 94.7 WQDR dips 7.6 to 7.3, while sister Classic Hits “Kix 102” WKIX-FM/WKXU/WKJO is down 7.8 to 6.7 which ties for fifth with Capitol Broadcasting AC “Mix 101.5” WRAL-FM’s 6.5 to 6.7 rise. WRAL-FM is down from its Christmas music 8.2 share in 2023.

iHeart CHR “G105” WDCG dips 6.2 to 5.8 as Curtis’ “Pulse-FM” 96.9 WPLW is up 3.2 to 3.5. iHeart Classic Hip Hop “95.3 The Beat” WDCG-HD2 rises 0.8 to 1.5.

Classical 89.7 WCPE-FM rises 1.8 to 2.7. Radio One Gospel “103.9 The Light” WNNL jumps 2.3 to 3.2.

Indianapolis

B105.7 WYXB Indianapolis Bernie Eagan EganRadio One AC “B105.7” WYXB rises 8.7 to 10.9 with its Christmas music nearly even from its 11.0 in December 2023. Radio One News/Talk 93.1 WIBC if off 8.9 to 8.8. Cumulus Classic Hits 104.5 WJJK is down 8.1 to 7.2 to tie Radio One Adult R&B 106.7 WTLC-FM (7.1 to 7.2), Cumulus AC “107.9 The Mix” WNTR is up 4.7 to 5.5.

iHeartMedia Classic Rock “Q95” WFBQ dips 5.7 to 5.2. ST Media AAA 92.3 WTTS yo-yo’s 4.1 – 3.2 – 4.1. iHeart Classic Alternative “Indy 103.3” WOLT is down 3.9 to 3.3.

Radio One Hip Hop “Hot 100.9” WHHH trends up 2.5 – 2.7 – 3.3.

Nashville

Educational Media Foundation K-Love KLoveMidwest Communications AC “Mix 92.9” WJXA rises 8.5 to 10.2 which makes it down just slightly from its 10.6 in December 2023. Midwest Variety Hits “96.3 Jack-FM” WCJK dips 10.1 – 8.9 – 8.5. Cumulus Media Sports “104.5 The Zone” WGFX rises 7.3 to 8.0, while sister News/Talk “99.7 WTN” WWTN drops 7.3 to 6.4. iHeartMedia Classic Rock “105.9 The Rock” WNRQ holds at a 5.8 share.

iHeartMedia Country “The Big 98” WSIX slides 6.2 – 5.9 – 5.4. Cumulus’ “103.3 Country” WKDF slips 4.4 to 3.8.

EMF Christian AC “K-Love” 97.1 WLVU gains 3.6 – 4.5 – 5.0. Hope Media Group Christian AC “88.7 Way-FM” WAYM drops 4.7 to 3.5.

Cromwell Sports “102.5 The Game” WPRT-FM trends down 3.9 – 3.3 – 2.7.

Jacksonville

96.1 WEJZ Jacksonville RendaRenda AC 96.1 WEJZ gets a holiday rise 7.7 to 12.0, but down from its 14.7 share a year ago. Cox News/Talk 104.5 WOKV-FM drops 10.0 – 9.6 – 8.7, while sister Classic Rock “96.9 The Eagle” WJGL is down 8.8 to 8.3 (stream up 0.4 to 0.8). iHeartMedia Country 99.1 WQIK slips 6.6 to 6.1. iHeart Adult R&B “V101.5” WSOL is off 6.0 to 5.9.

iHeart Hip Hop “93.3 The Beat” WJBT jumps up 4.3 to 5.3. Rock “107.3 Planet Radio” WPLA falls 4.8 – 3.8 – 3.4.

Cox CHR 95.1 WAPE continues its trend up 3.7 – 4.5 – 4.7, while iHeart’s “97.9 Kiss-FM” WKSL is off 3.6 to 3.4

Cox Soft AC “Easy 102.9” WEZI slides 5.5 – 4.6 – 3.9 – 3.0 for what Huff notes is the lowest share on the signal since it was 1980s Hits “102.9 The Point” in Fall 2008 just before its flip to Alternative.

Delmarva Educational Association Gospel “Praise 107.9” WKSL-HD3 rises 1.8 – 2.4 – 2.7. Public News/Talk 89.9 WJCT-FM drops 4.1 to 2.3.

Milwaukee

B93.3 93.3 Trending Radio WLDB Milwaukee Radio AllianceAfter several months of continuous gains, iHeartMedia Conservative Talk 1130 WISN sees a post-election drop 17.2 to 14.2. Milwaukee Radio Alliance AC “B93.3” WLDB rises 5.0 to 6.8 up from a 5.4 share in December 2023 thanks to the departure of iHeartMedia Classic Hits “95.7 Big-FM” WRIT-FM from switching to Christmas music. WRIT-FM rose 5.6 to 6.1, up from its 5.9 share with Christmas music in December 2023. Saga’s “Classic Rock 96.5” WKLH is down for the fourth straight month 9.4 – 9.2 – 8.1 – 6.3 – 6.0 tying for fourth with sister Rock “102.9 The Hog” WHQG as it rises 5.6 to 6.0.

Saga’s “WRXSmas” 106.9 WRXS is down 2.9 to 2.5 from its regular “Pure Oldies 106.9” format.

iHeartMedia Country “FM 106.1” WMIL rises 4.3 to 5.6. Sister Sports “97.3 The Game” WRNW-FM slips 4.4 – 4.0 – 3.5.

Saga Adult R&B “Jammin 98.3” WJMR trends up 3.6 – 4.0 – 4.4. iHeartMedia Hip Hop “V100” WKKV climbs 2.6 – 3.4 – 4.3.

Civic Media’s stations appear for the first time with Oldies 1400 WRJN at a 0.7 and Liberal Talk 540 WAUK at a 0.4 share.

Providence

Cat Country 98.1 WCTK ProvidenceCumulus Media AC “Lite 105.1” WWLI rises 8.8 to 9.6, but its Christmas music was down from a 13.0 in December 2023. Hall’s “Cat Country 98.1” WCTK rises 7.3 to 8.5. Cumulus News/Talk 630 WPRO/99.7 WEAN dips 8.5 to 8.1. iHeartMedia Rock 94.1 WHJY is down 7.6 to 7.1. iHeartMedia Classic Hits “B101” WWBB rises 4.6 to 5.4 for a fifth place tie with Cumulus CHR “92 Pro-FM” WPRO-FM as it falls 6.4 to 5.4.

Following its flip from Rhythmic CHRHot 106.3” to Classic Rock “106.3 The Wolf“, Cumulus’ 106.3 WWKX falls 2.4 to 1.1.

Full Power Radio Spanish Tropical “Latina 100.3” WKKB slides 2.1 – 1.8 – 1.1.

Norfolk/Virginia Beach

95.7 R&B WVKL NorfolkAudacy Adult R&B “95.7 R&B” WVKL inches up 9.3 to 9.5. Saga Rock “FM 99” WNOR holds at a 7.9 share. Sinclair Variety Hits “93.7 Bob-FM” WNOB inches up 6.6 to 6.7. Max Media AC “92.9 The Wave” WTWV-FM (5.9 to 6.0), Saga Classic Rock “106.9 The Fox” WAFX (down 7.1 to 6.0), and iHeartMedia Hip Hop “103 Jamz” WOWI (5.5 to 6.0) tie for fourth.

Aduacy AC “101.3 2WD” WWDE is up 4.7 to 5.1 (stream adds 0.7 share), but is down significantly with its Christmas music from an 11.5 in December 2023. Part of that can be chalked up to iHeartMedia Rhythmic AC “Movin 107.7” WMOV-FM returning to Christmas music after skipping it in 2023 ahead of its relaunch as “Party 107.7“. WMOV-FM rose 1.4 to 3.2.

Greensboro/Winston-Salem

98.7 Simon WSMW Greensboro Winston-Salem High PointAudacy Adult R&B 97.1 WQMG dips 12.9 to 12.6. iHeartMedia AC “Mix 99.5” WMAG has its Christmas fueled rise 5.8 to 11.8, but off from its 12.5 a year ago. Audacy Variety Hits “98.7 Simon” WSMW trends up 8.0 – 8.6 – 9.2, with sister Hip Hop “102 Jamz” WJMH inching up 8.2 to 8.4. Dick Broadcasting’s duo of Classic Rock “Rock 92” (down 6.3 to 5.1) and CHR 107.5 WKZL (down 5.4 to 5.1) tie for fifth.

Audacy Country “93.1 The Wolf” WPAW rises 4.1 to 4.9, while iHeartMedia’a “Q104.1” WTQR falls 4.4 to 2.9.

Lots of other drops in the market. iHeart Conservative Talk 94.5 WPTI slides 4.5 – 4.1 – 3.1. Public News/Talk 88.5 WFDD falls 4.8 to 2.6. iHeartMedia CHR “Hits 100.3” WMKS trends down 3.5 – 3.3 – 2.6. Public News/Talk 91.5 WUNC-FM Raleigh is down 3.1 to 2.4. iHeart Classic Rock “Real Rock 105.7” WVBZ moves 2.8 – 2.6 – 2.0. Curtis Media Regional Mexican “La Ley 101.1” WYMY skids 2.5 – 2.3 – 1.7.

West Palm Beach

Sunny 107.9 WEAT West Palm BeachiHeartMedia AC “Kool 105.5” WOLL is up 5.4 – 6.4 – 7.2 to take the market lead. Hubbard Adult R&B “X102.3” WMBX inches up 6.7 to 6.9. Hubbard Classic Hits “Sunny 107.9” WEAT has a Christmas music fueled 4.3 to 6.7 rise up from its 5.7 share last year. Hubbard Hot AC 97.9 WRMF is down 8.4 – 6.7 – 5.8. Public News/Talk 91.3 WLRN-FM Miami on 101.9 translator rises 3.7 to 4.5 for its best performance since May 2021.

Hope Media Group Christian AC “88.1 Way-FM” WAYF slides 5.2 – 3.7 – 3.3. iHeart Classic Rock “98.7 The Gator” WKGR is down 3.0 – 2.7 – 2.4, while sister Spanish CHR “Mia 94.3” WRLX drops 2.1 to 1.3.

Memphis

104.5 The River WRVR MemphisiHeartMedia Adult R&B “V101” KJMS is down from its record-high 16.0 share last month to a 15.4. Audacy AC “104.5 The River” WRVR rises 9.2 to 10.9, but its Christmas music is down a bit from a 12.2 in December 2023. iHeart Hip Hop “K97” WHRK dips 8.1 to 7.6, while sister Gospel “95.7 Hallelujah-FM” WHAL-FM is off 7.3 to 7.2. Audacy Country “99.7 The Wolf” WLFP is off 4.1 to 3.9, while its stream adds a 0.6 share.

iHeart Hot AC “102.7 Kiss-FM” WEGR climbs 2.3 to 3.3, as sister R&B Oldies 1070 WDIA drops 3.8 to 3.1.

Cumulus and Flinn Broadcasting continue to not subscribe in Memphis.

Hartford

Lite 100.5 WRCH HartfordAudacy takes the top three spots led by AC “Lite 100.5” WRCH rising 10.2 to 12.5, which is also a year-to-year Christmas music gain from a 12.1 share in 2023. Hip Hop “Hot 93.7” WZMX is down 10.0 to 9.0, while Hot AC 96.5 WTIC-FM rises 7.1 to 7.0, but its stream dips 0.8 to 0.6. iHeartMedia Classic Hits “105.9 The River” WHCN drops 9.0 to 7.1, which ties sister Country 92.5 WWYZ as it rises 5.8 – 6.2 – 6.5 – 7.1.

Full Power Radio Classic Rock “102.9 The Whale” WDRC-FM continues its slide 6.9 – 5.8 – 5.4.

This story first appeared on radioinsight.com