Cumulus Media is partnering with live entertainment and artists cashless tipping app PickleJar to launch “PickleJar Up All Night” on 47 of their Country stations.
The new show will be hosted by former Silverfish Media CEO and “Big D & Bubba” Executive Producer Patrick Thomas. The show will originate from the studios of Cumulus’ “103.3 Country” WKDF Nashville starting on Friday, May 5 airing seven days a week.
The show will have an hourly artist spotlight segment focusing on emerging artists that will also be showcased on PickleJar’s app and FAST television channel. The company will also host in-market concert series in partnership with local venues showcasing new music.
PickleJar Up All Night succeeds Westwood One’s Later with Lia on Cumulus’ Country stations after that show was cancelled at the end of 2022.
PickleJar, the premier live entertainment and artist payments platform, and Cumulus Media (NASDAQ: CMLS), an audio-first media company delivering premium content to over a quarter billion people every month, announced today that they have partnered to create the daily Country radio program, “PickleJar Up All Night.” Hosted by Patrick Thomas, formerly of the “Big D and Bubba Show,” “PickleJar Up All Night” will feature emerging Country artists, top-charting Country music, and the biggest stories in entertainment news, with exclusive artist interviews and features. “PickleJar Up All Night” will air across Cumulus Media’s Country stations in 47 U.S. markets, including Nashville, Dallas, and Detroit. The show will air live from Cumulus Media’s WKDF-FM studios in Nashville seven nights a week from Midnight-5:00am ET, and premieres on Friday, May 5, 2023.
Staying true to PickleJar’s #ArtistFirst mission, the PickleJar Artist Spotlight segment of the program will highlight emerging artists each hour, who will also be showcased on the PickleJar Live app and PickleJar+ FAST channel. In addition, artists will appear in-studio to share with Thomas and listeners behind-the-scenes insights into their latest projects, new music, and more.
In addition, “PickleJar Up All Night” will host in-market events, including concert series in partnership with local venues to showcase new music from all corners of the country. Listeners will be able to interact with Patrick and show guests, enter to win contest giveaways, and support local charitable causes through the PickleJar Live app.
“This will be another first for artists and fans of PickleJar,” said Jeff James, Chief Executive Officer and Co-Founder of PickleJar. “PickleJar is growing as a cultural force, and this is a natural extension of our mission to help artists get more exposure. Cumulus Media is an incredible partner that shares in our vision. We are thrilled to be able to bring premium programming to local listeners and music fans around the country.”
Brian Philips, Chief Content Officer, Cumulus Media, said: “PickleJar and Cumulus will meet at the intersection of emerging artists and excited live audiences. We’ll add to their platform’s ambitious array of artist-friendly extensions as we build a live, overnight community of impassioned country fans from coast-to-coast. We’ll give rising performers in many parts of America—including those beyond Nashville—a chance to have their music appreciated. We also embrace PickleJar’s mission of unifying every touchpoint of the fan’s experience and rewarding deserving performers. Country radio will always have a special place in this landscape, and Cumulus is proud to step into the lead with PickleJar.”
This story first appeared on radioinsight.com