With Monday’s launch of the Dan Bongino Show, Cumulus Media has flipped Sports “1270 The Fan” WHLD Niagara Falls/Buffalo NY to Conservative Talk “Talk 1270“.
Only Bongino from 12-3pm and Ben Shapiro from 3-5pm are listed on the station’s website, though Compass Media Networks’ Lars Larson Show was airing at 6pm.
Previously running programming from CBS Sports Radio, WHLD had a 0.1 share in the March 2021 Nielsen Audio ratings.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.