Cumulus Media flipped AC “Soft Rock 94.1” WMEZ Pensacola FL to Rhythmic CHR “Hot 94.1” at noon today.
Positioning as “Pensacola’s Hottest Music”, the new format creates a flanker for Cumulus’ stations in Pensacola and the adjacent Mobile AL market where there is significant coverage and listenership overlap. The station flanks Adult R&B “Magic 106.1” WRRX in the Pensacola market and the Mobile trio of Hip Hop 92.9 WBLX, CHR 97.5 WABD, and Adult R&B 104.1 WDLT with the new format going after iHeartMedia Hip Hop “107.3 The Beat” WRGV locally.
WMEZ registered a 2.6 share in the Spring 2023 Nielsen Audio ratings dropping from a 4.4 in Fall 2022.
The first half hour of the new “Hot 94.1” featured:
- Jack Harlow – Lovin On Me
- Gunna – Umean
- T.I. ft. Rihanna – Live Your Life
- Metro Boomin ft. The Weeknd & 21 Savage – Creepin’
- Bad Bunny & Jhayco – Dakiti
- Doja Cat – Paint The Town Red
- Travis Scott – I Know?
- Jay Z – Can I Get A…
This story first appeared on radioinsight.com