As Country Top 40 looks to the future of country music, TM Studios delivers a forward-sounding jingle package that brands the show with a memorable melody and extraordinary talent and production.
Fitz, Host of Country Top 40 says, “Building on the foundation that Bob Kingsley created on the Country Top 40 it was time to put my fresh coat of paint on the show as we aim to appeal to a broader audience and look to the to the future of country music, I knew we needed a new jingle sound to help identify the Countdown and build excitement and momentum. I had to call TM Studios. They practice what they preach, and they over-delivered the IT factor with so many options. When I received the package, it felt like Christmas morning.”
Dave Bethell – Creative Director and COO of TM Studios adds, “As country music is going through changes that are attracting new and younger fans, our aim for CT40 was to capture elements of this shift, while retaining the traditions and instruments that make country music great. We recruited fresh vocalists, authentic country musicians, even huge recording artists and reality TV stars – recorded live in Nashville, Dallas, and Los Angeles.
Jingles continue to find their way back on the air at the biggest radio stations and audio brands, as execs and programmers set aside their personal biases and realize the effectiveness of music branding. According to several studies, jingles are the sledgehammer in the brand distinction assets toolbox. Just ask the listeners, as they happily sing back the unique memorable Country Top 40 jingles.
Reach TM Studios at hello@tmstudios.com
This story first appeared on radioinsight.com