The Radio BMP de Nuevo Laredo owned and Creativa Media managed CHR 107.3 XHGTS Nuevo Laredo MX/Laredo TX recently flipped to Classic Hits “Laredo’s Classic Hits 107.3“.
The station features a bilingual presentation with hosts and music in English, but imaging and commercials in both English and Spanish. The station continues to feature “Coffee and Magic” in mornings hosted by Sammy ‘The House’ Ramirez and ‘Elsa’.
The format change takes XHGTS out of direct format competition with Leading Media Group’s market leading CHR “Hot 106.1” KNEX.
This story first appeared on radioinsight.com