After stunting as “Christmas 95.3” since November 11, iHeartMedia has launched Classic Hip Hop “95.3 The Beat” on 95.3 W237BZ Clayton/Raleigh, 95.1 W236CA Durham and 105.1 WDCG-HD2.
Positioning as “Raleigh’s Number One For Throwbacks”, the new format launched at midnight with DMX “Party Up”, DJ Kool “Let Me Clear My Throat” and Destiny’s Child “Survivor”. It will run with 5,000 songs commercial free to launch. The new brand positions the station between Radio One’s combo of Adult R&B “Foxy 107.1/104.3” WFXC/WFXK and Hip Hop “K97.5” WQOK.
This story first appeared on radioinsight.com