Civic Media debuted the Dom Salvia Show in afternoons from 4-6pm on its ten Liberal News/Talk stations across Wisconsin.
Salvia will be joined by a rotating cast of co-hosts and guests on the show. He previously served as half of “The Devil’s Advocates” in that daypart with Civic Media co-founder Mike Crute, who exited at the end of August. Crute and Salvia debuted the show in 2012 on iHeartMedia’s “92.1 The Mic” WXXM Madison and took the show into independent distribution in 2017 following WXXM dropping Liberal Talk in November 2016. Crute would acquire AM signals in Milwaukee (first 1510 WRRD and then 540 WAUK) from Good Karma Brands, while leasing a station in Madison to keep the show going and entering syndication. He and Sage Weil would launch Civic Media in 2022 with the company rapidly expanding across the state.
Crute would exit Civic Media ownership at the end of 2023 with the show becoming an independent product. On his final show last Thursday, Crute said, “I never thought it would end like this… I’m done subsidizing rich guys’ programming, and I asked for a job, and apparently this product does not merit pay. We are not equal to those that get paid, and that is an inequitable circumstance that I find untenable.” He added, “We didn’t do something specifically to get pushed off the air, but we have been informed that we’re not welcome beyond the election, that we’re not a part of the future of Civic Media, and if that’s the case, then we’re not a part of the future of Civic Media starting now.” Crute told the Milwaukee Journal-Sentinel he is shopping for a new home for the show.
Salvia said, “I am jazzed as hell to rejoin the Civic Media team and look forward to engaging with the audience for the most important election of our lifetime!”
Civic Media CEO Sage Weil commented, “Dom is an experienced and professional broadcaster and a treasured voice to thousands across the state. We’re delighted to have him bring his signature take on state and national politics to our audience. His listeners will be able to continue getting his unique commentary on the news of the day. We look forward to hearing from Dom and a rotating cast of co-hosts and guests, particularly as we lead into this important election season.”
This story first appeared on radioinsight.com