Civic Media is acquiring 101.1 WHSM-FM and 96.9 W245CT Hayward WI from Michael Oberg’s Zoe Communications for $360,000.
As first reported by Northpine, WHSM-FM has dropped its two month old Variety Hits “101.1 The Cabin” brand and has returned to its former Country “Musky 101” identity. The deal also includes WHSM-FM’s tower site.
96.9 W245CT, which had been home of “The Cabin” until it moved to 101.1 in early September, is now simulcasting Liberal Talk “Buzz of the North” 910 WBZH Hayward. The deal reunites the AM and FM as Civic Media previously acquired 910 as part of a three station deal with Zoe in September 2022.
This story first appeared on radioinsight.com