MacDonald Garber Broadcasting has relaunched 106.7 WSRT Gaylord/Traverse City MI after the station had been off the air for much of the past 20 months.
WSRT is currently running a three hour loop of Christmas music as it prepares to shortly launch a new format. We have reported on domain registrations connected to the station in our 9/2 and 9/9 Domain Insight reports.
WSRT and former simulcaster 105.5 WSRJ Honor ceased operations in December 2019 “due to ongoing financial issues which have made continued operation at this time unsustainable.” Northern Broadcasting then sold the former “ESPN Northern Michigan” to MacDonald Garber Broadcasting in March 2020 for $215,000.
I have a feeling Christmas is coming early this year…
— 106.7 WSRT (@1067WSRT) September 9, 2021
This story first appeared on radioinsight.com