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Mountain Country Expands In New Hampshire

Following the closing of its $75,000 purchase of Classic Hits “The Shore” 1420 WASR/97.1 W246DI Wolfeboro NH from Winnipesaukee Radio Station and the completion of the translator’s move further north, Dirk Nadon’s Lakes Media LLC flipped the station to a simulcast of “Mountain Country 97.3” WCGY-FM Jefferson NH. […]

US

iHeartMedia/Pushkin Industries Release Study On “The New American Consumer 2.0”

iHeartMedia, the No. 1 audio company in the United States with 9 out of 10 Americans listening to iHeart broadcast radio every month, in partnership with bestselling author and podcaster Malcolm Gladwell’s Pushkin Industries, today released the findings from its second annual study, “The New American Consumer 2.0.” The study, which found that nearly half of Americans (44 percent) feel ignored by advertisers, highlights the stark differences between a large group of Americans and the personal beliefs and values of the marketers that are trying to reach them with products and services – and provides insights to help marketers avoid the pitfalls of their own biases to understand and better serve these key audience segments. […]