US

How Often Should Classic Hits Play Its Powers?

KRTH (K-Earth 101) Los Angeles is one of the Classic Hits format’s most-admired radio stations. In the August PPMs, it led one of radio’s most-competitive markets with a 6.8, down only slightly from a station-best 7.1. KRTH plays its power ’80s songs up to 34x a week, according to Mediabase. KRTH’s strategy goes back to the early ’90s on that station when power rotation meant “(I Can’t Get No) Satisfaction” and not “Take on Me.” […]

US

Nielsen August 2024 Ratings Releases 9/16

Nielsen continues its releases of the August 2024 diary surveys today. Today’s markets include monthly ratings for Bakersfield, Honolulu, Knoxville, Omaha/Council Bluffs, and Tulsa. The next three releases will feature: On Tuesday, September 17: Monthly ratings for Albuquerque, El Paso, Harrisburg/Lebanon/Carlisle, and Metro Fairfield County. On Wednesday, September 18: Monthly ratings for Akron, Charleston SC, […] […]