Nielsen To Deploy New Wearable PPM Meters
Nielsen (NYSE: NLSN) today announced that starting in September 2021, it will begin placing approximately 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panelists. The deployment of PPM wearable devices and technologies is part of Nielsen’s continued efforts to modernize its panels and improve the panelist experience, […] […]