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Ireland

New sponsor starts on Drive It with The 2 Johnnies at RTÉ 2FM

Supervalu Insurance is the new sponsor of Drive It with The 2 Johnnies on RTÉ 2FM. The six-month deal, brokered by Core Sponsorship, started this week and consists of 10x 10 second sponsorship credited stings per show, sponsor-credited promos across the RTÉ 2FM seven-day schedule as well as podcast and homepage sponsorship. Garry O’ Sullivan, […] […]

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Ireland

Today FM signs up online insurance brand its4women.ie for sponsorship

Online insurance brand its4women.ie has signed up for travel sponsorship on Today FM. Its4women’s sponsorship will air during the Ian Dempsey Breakfast Show and during The Last Word with Matt Cooper, Monday to Friday (4:30pm–7pm). Chris Doyle, Group Operations Director of Bauer Media said: “The Today FM Traffic and Travel sponsorship is a high profile […] […]

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Ireland

Cork’s RedFM celebrates 21 years of broadcasting

Cork’s RedFM launched on this day in 2002 and promised a fresh, new sound for Cork city and county. Now, at 21 years old, the station is celebrating everything it has done for local listeners and giving away birthday presents throughout the day. The station says: “Our audience has grown up with the radio station […] […]

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Ireland

Nova spends €250k on marketing Morning Glory with PJ &Jim

Radio Nova is to Invest €250k in a new marketing campaign with PJ Gallagher and Jim McCabe. The new ads feature PJ Gallagher and Jim McCabe swimming in a bowl of cereal with the tagline ‘Cereal Messers’. The creative was designed by marketing agency, Bloom with media planning carried out by Radio Nova’s in-house marketing […] […]