NOVA’s next step in audio strategy
NOVA Entertainment today announced the selection of mParticle as its customer data platform, to help drive the business’ first party data approach to support the enablement of NOVA’s digital audio strategy.The selection of mParticle is the latest stage in the evolution of NOVA Entertainment’s digital strategy, that is focused on developing greater understanding of audiences… Read More
The post NOVA’s next step in audio strategy by Bray Boland appeared first on Radio Today. […]