ASIA

Here they are: 17 winning podcasts from 18 categories as chosen by our esteemed panel of international judges.From these winners, the judges have chosen the best two to fly to Kuala Lumpur, Malaysia for Radiodays Asia in early September. We’ll reveal who those winners are in the next 48 hours.Now, here’s your chance to judge!

Listen and decide which you believe is the best of the winning podcasts in the Radioinfo Podcast Awards Asia. Scroll down to register your vote. We’ll reveal the People’s Choice Podcast of the Year, live on stage, at Radiodays Asia 2023.We still have four more winners to announce tomorrow: Podcast Publisher of the Year Indie and Major; Podcast Audio Producer of the Year and Podcast Host of the Year. Create your own user feedback survey […]

 Their verdicts are in. The judges have gone home. The final count is in progress.Tomorrow we will announce all the category winners in the radioinfo.asia Podcast Awards.Entries came from Malaysia, Singapore, China, Japan, Thailand and Vietnam to name a few. Tomorrow we’ll find out which country has won the most Awards across all our podcast categories.

What’s more, you will be able to listen to each one and make up your own mind and  vote for your favourites in the radioinfo.asia Readers’ Choice Podcast Awards.That’s not all. The Awards don’t end tomorrow. The next day, we will announce a representative from each of the two best entries overall, who will win a trip to Kuala Lumpur, Malaysia as our guests at the Radiodays ASIA conference in September. […]

Selling Radio Direct with Pat Bryson– I’m on a new soapbox. In the past few months, I’ve had the pleasure of accompanying salespeople on their sales calls. I’ve seen several “presentations”. I put presentations in quotes because what some people call a presentation, I call presenting a package. Now, I know that every station has SOME packages: sports, sponsorships, events. But many salespeople still grab a one-page package off the wall and take it to every client. Not only is there no customization, but I’ve noticed another alarming trend. This is the subject of my new soapbox and today’s newsletter.As we learn our products, we get pretty good at the “What”. These are the facts that explain what a client will receive by buying this package or campaign. We are so used to knowing what we mean by the “What”, that we often expect our prospects to know as well. For most of them, they have no idea!

15X 6A-7P, Mon-Fri.This is a typical “ask” I see. We understand what we mean, but our prospects don’t. Not wanting to seem uninformed, they don’t want to ask questions. But they are uncomfortable not understanding, so they don’t buy.Note: The frequency shown above is too low to be an OES Schedule. I use this example because it’s what I see way too often! We’ll save the OES discussion for another newsletter.Our next step after the “What” is to explain the “Why?” Why did you choose that particular campaign, schedule or package to present to that business? Linking the “What” to the “Why” requires understanding something about the needs and goals, likes and dislikes of that client. I had one tenured rep say to me, “After I talk to a client, I know instinctively what they need. But then I have to back up and think “Why” I chose that so I can explain it to the client.” Absolutely! But how often do we REALLY do that?There is one more step I rarely see except for the 20% of salespeople who write 80% of the business. They explain “What”, “Why” and then “HOW”. They explain exactly how this campaign will help to fulfill the client’s needs and goals. How will it help to solve the business problems that keep them up at night?Note: You can’t explain the “How” unless you understand the client. When was your last customer needs analysis with your client? If it’s been longer than 4 months, you need to sit with them NOW and take a new look at their challenges and needs. External forces are changing business almost weekly. If we don’t keep pace by updating our information, we can’t keep their marketing campaigns and messages current.What-Why- How. I provide a form for my clients to use before each presentation or “ask”. I ask them to write down the What, Why and How. No generic responses. I want each one specific to that client. If they can’t fill out the form, they need to step back and gather more information. If you explain clearly the “How” I guarantee your closing ratio will go up!Happy Selling! […]

More speakers have been added to this year’s Radiodays Asia, the leading radio and podcasting conference in the Asia-Pacific, to be held 5-6 September in Kuala Lumpur, Malaysia.Dr Padmakumar, Consultant, IndiaDr Padmakumar K is an experienced Radio Professional and a Radio Programming, Strategic & Marketing Consultant with a demonstrated history of working in the top FM Radio stations in India.Richard Palmer, Director of Market Development, Triton Digital, AustraliaRichard is an influential and key figure in the podcasting and radio industry. As Director of Market Development at Triton Digital, Richard provides guidance and advice to publishers and broadcasters on the ever-growing needs of streaming, podcasting, measurement, and advertising technology.

Shirley D’Costa, CBO, Kulfi Collective, IndiaAn enterprising marketing professional, Shirley D’Costa has over 16 years of experience as a strategy planner and business head across advertising agencies, digital agencies and content studios.Lauren Saylor, Executive Producer, smoothfm, AustraliaLauren Saylor lives and breathes radio as the Executive Producer of the “More Music Breakfast Show” on smoothfm in Melbourne, since its launch in 2012, as well as previously teaching at multiple radio schools.Jonathon Aspinwall, Editor, BBC, WorldwideJonathan is an award-winning editor with over twenty years of TV, Radio and Digital experience. He co-created the award winning Ukrainecast and was responsible for the reboot of Americast which recently won an RTS award for its Undercover Voter strand. He has worked on some of the BBC’s biggest brands including Radio 4 and BBC Breakfast and run programmes from around the globe including the US Election Results and live broadcasts from Kashmir.Harry Lock, Editorial Manager, PMA, UKHarry is the editorial manager for the Public Media Alliance, a global association of public service broadcasters, and the presenter of their podcast, Media Uncovered. His background is in broadcast journalism, having been a reporter for Radio New Zealand and a producer for the UK-commercial station, LBC.Radiodays Asia is a collaboration between Radiodays Europe, the world´s largest and leading conference for radio, audio and podcast, and broadcasting and podcast partners in Asia and Australia. The 2023 edition will run over two days in two tracks with 50 sessions. Top international speakers and industry leaders as well as successful producers and market experts will share their insights.Register for Radiodays Asia 2023 here. […]

Jose Rizal Pajares, a reporter with private radio station Radyo Natin, was arrested on August 2 on the island of Camarines Sur in Visayas by the Iriga City police and detained for three days after trying to access police blotters to search for news reports.The police blotter, which is a public document as admitted by the statements of the police, is commonly placed in the front desk and is ready for perusal by members of the public, according to National Union of Journalists of the Philippines (NUJP), Albay.Pajares, who has worked with Radyo Natin for over a decade, said he has accessed the Iriga City Police Station’s records for years.

He was charged by the police with violation of Data Privacy Act.“A complaint for violation of Section 29 of Data Privacy Act of 2012 was filed against him,” said Colonel Maria Luisa Calubaquib, police regional spokesperson.Pajares was temporarily released on August 4, with Radio Natyn paying his bail of PHP 10,000 ($180).The NUJP questioned the basis for Pajares’ arrest and detention. It said: “While we understand the need for confidentiality in ongoing investigations and to ensure data privacy, police blotters are generally public documents that journalists have access to. Our understanding is that, under the Data Privacy Act, accountability for keeping data safe is on the police and that access to journalistic work is an exemption under the law. The arrest is very irregular since media has, in general practice, had access to police blotter reports and similar documents.”The Internartional federarion of Journalists (IFJ) said: “This is a clear overreach of police powers. The IFJ calls on Filipino authorities to drop all charges against the journalist and uphold the right to freedom of information.” […]

KBS World Radio, South Korea’s only multilingual international broadcaster that has been introducing Korea to the world in eleven languages, is celebrating its 70th anniversary this year.Beginning its maiden transmission as ‘Voice of Free Korea’ in August 1953, KBS WORLD Radio hasgrown and evolved with the development of Korean history – through the Korean War, the democratization of South Korea and the rapid economic growth of the country. It has now transformed itself into a multimedia channel covering various platforms.

KBS World Radio ran special programming in celebration of the 70th anniversary of its foundation day on Tuesday, August 15.A pre-recorded online K-pop concert special titled “Beyond Borders” aired on KBS World TV at 5 p.m., Korea time.A program titled “Thanks to You” comprising congratulatory messages from KBS World Radio listeners from around the world and their stories aired in eleven languages.Earlier, on Monday, KBS World Radio’s primetime news show, Korea24, featured an extended panel discussion on the future of public broadcasting with media experts. […]