ASIA

During the morning session of the Radio Days Asia Podcast Day, Norma Jean Belenky, from Podbean Indonesia, addressed the most common mistakes podcasters make within their first 5 years.The following are preventable, podcast pitfalls and some suggested solutions:
Lack of a clear niche:

What makes your podcast stand out?
Be clear on your goals from day one.

Ignoring audio quality

Edit for consistency, note sound consistency, sound signature
Kow that you will grow your podcast quality as you go

Inconsistent release schedule

Consider consistency of publishing, know when your audience is listening and…
Train your audience when to expect your podcast

Overlooking SEO and Metadata

Use keywords so people find you, use transcripts for inclusivity
Optimise content, bite size key take aways and use a trailer for promotion
Always remember the value to audience of your podcast.

Avoiding networking opportunities

Podcasting is all about collaboration so ASK!
Attend conferences
Reach out to Podcasters that share your niche
Explore advertising swaps

Lack of Promotion

Where are you promoting? Remember email newsletters, social media, in app promotion and…
Word of mouth is the number one way method for promotion, mention to a friend, ask them to spread the word
What and when are you promoting?
Launches
Upcoming episodes
Guests

What value are you offering?

Entertainment
Merchandise

Neglecting Engagement

Use social media and respond to contacts and connections

Building a podcast network

Focus on a podcast within a specific niche or target a specific audience.
Cross collaborate and promote within a network, promote new episodes
Develop relationships with agencies and brands that produce target campaigns

Podbean is a podcast creation, hosting, monetization and distribution company operating worldwide since 2015. Almost 700,000 podcasters use the Podbean service. […]

Here are the People’s Choice winners of The Radioinfo Podcast Asia Awards as elected by the popular vote of our radioinfo readers.They are for:Land Before Bedtime – Best Children’s PodcastViva la Vida – Best Health and Wellness PodcastThese winners were announced on stage, just moments ago Royal Chulan Hotel in Kuala Lumpur, Malaysia during Podcast Day Asia which is part of Radiodays Asia.Are the two People Choice Awards  the same as the Awards chosen by our distinguished panel of judges?No, they aren’t!As part of the big reveal on  on on stage, were representatives of the top two winners of the Radioinfo Asia Podcast Awards  as chosen by our judges: Shoko Plambeck, producer of “The Evaporated”, Campside Media, Japan, and Tan Li Yi, producer of “The Reading Room”, SPH Singapore. […]

Research conducted by Radioplayer shows that people still do want radio in their cars.81% of car purchasers said they would not buy a car without a radio.Despite the high recognition in cars, radio will have to keep up with the media offering from smartphones to maintain its relevance in the car. Nick Piggott from RadioDNS and Yaan Legarson from Radioplayer explored the strategies for keeping radio relevant in the car and on other digital platforms.We start from a position of strength, but what is the threat? asked Nick Piggott.“The threat is that the radio experience has just a little basic information in comparison to the multimedia offering from connected devices, which offers much richer content to the people in a car.“Once the car is connected to the internet and your dashboard looks like all your phone, then radio is at a disadvantage unless we can improve our offering,” said Yaan Legarson. In a disconnected vehicle the experience for radio is the same as the experience for anything else, such as the CD player, but once a car is connected the experience is enhanced.“We cannot allow radio in the car to look worse than Spotify, which can display album name, artist info, song playing and cover art. If we don’t do that, we look terrible compared with the richer offering from Spotify or other services. Radio can seem very old fashioned in comparison,” said Legarson.Nick Piggott made the point that the worldwide automotive industry needs to hear that the whole radio industry is committed to the one solution. The automotive industry IS interested in working with radio, but wants the radio industry “to take the lead to show that we are serious about integrating radio into the car.” […]

Radio presenter and podcaster Lisa Leong told the story of how she disrupted herself by changing career from an intellectual property lawyer to a radio announcer during an opening session at day two of Radiodays Asia.From that experience she developed some life lessons which she now shares with businesses to help them improve their staff interaction and energise their teams.An ‘Open Will, Open Mind and Open Heart’ are Lisa’s three key principlesWhen trying to get a job in radio, Lisa sent “hundreds of demo tapes and got dozens of rejection letters,” but one day she faced her fears and cold called the program director for Liberty Radio when he was on air one weekend.“The risk of doing nothing was the bigger than the risk of doing something.” If Lisa wanted to achieve her goal she had to disrupt herself.The PD answered the door and eventually put Lisa on the radio presenting 80s hits on the weekend. “That was 20 years ago, I now present a weekend show on ABC Radio Melbourne and a podcast called This Working Life,” she told delegates.In these disrupted times, we need to disrupt ourselves to reset goals and move out of fear mode to a new level of success.“If we go into fear mode, that won’t help in difficult times,” she said.She identified three key areas for change to help teams move forward:Fear of Failure:Ask yourself, what can go wrong if I fail? In most circumstances the fear of failure causes people not to try, to go back into their shell, but if you can laugh at the failures, learn from them and understand that they are usually not as serious as you think they are then you will move past the fear of failure.She did an exercise that generated laughter at failure, rather than fear. You can celebrate and learn from it, rather than fear failure when you feel psychologically safe, so help your teams to not be afraid of failing. It is up to team leaders to model this behaviour of not fearing failure so that staff will learn from what they do.Open Mind:Lisa used the metaphor of an ‘intellectual piranha’ who eats ideas and prevents them from being achieved. In an open mind exercise she took delegates from using blocking phrases such as ‘yes but…’ to open phrases such as ‘yes and…’ that can expand the ideas in a discussion rather than block them.Lead with Love:She urged teams to discover common ground, common hopes and dreams, and build empathy in the team. This is something that radio does well because it builds empathy.“Empathy is the super power of radio, we use it every day to connect with our audience… Be empathetic to others you work with and also be empathetic for yourself,” she said. […]

Today, around 4PM KL time, we will reveal the top two People’s Choice winners of The Radioinfo Podcast Asia Awards as they are announced, live on stage, from the Royal Chulan Hotel in Kuala Lumpur, Malaysia during Podcast Day Asia which is part of Radiodays Asia.Will the two People Choice Awards be the same as the Awards chosen by the judges or will they be different? Joining us on on stage, will be representatives of the top two winners of the Radioinfo Asia Podcast Awards  ads chosen by our judging panel: Shoko Plambeck, producer of “The Evaporated”, Campside Media, Japan, and Tan Li Yi, producer of “The Reading Room”, SPH Singapore. […]

Khairy bin Jamaluddin Abu Bakar, often referred to as “KJ“, is a former three-time Malaysian Minister turned radio presenter and podcaster.Together with Johan, Fara Fauzana and AG, he fronts Hot FM’s breakfast show, Bekpes Hot.The offer to Khairy to host the show was made in an open letter on Instagram by Hot FM, according to a statement from Hot FM owner Media Prima Audio.He also hosts Keluar Sekejap with Shahril Hamdan, a podcast in which they discuss Malaysian politics and current affairs with a variety of guests.Khairy is also one of the Members of the Board and Youth Advisor at JDT, as well as a Visiting Senior Fellow at the ISEAS-Yusof Ishak Institute.He most recently served as Minister of Health in the Barisan Nasional (BN) administration under former Prime Minister Ismail Sabri Yaakob from August 2021 to November 2022.He will host a session titled KJ – A Malaysian pod success on Wednesday, September 6, at Radiodays Asia 2023 where he will speak about his unusual journey from politics to radio. […]