ASIA

A radio colleague once said to me about the consistent repetition that is a part of most radio shows that someone is always hearing it for the first time and that by the time we are sick of saying something, the message to our listener is just getting imprinted.I sat in on a session at Radiodays Europe 2024 about The Future of Local Radio and Podcasts. Two women, Stine Kjær and Chris Burns, from Denmark and England respectively are using tactics that are superficially simple and obvious to resonate with their local audiences.This is my first Radiodays conference and the amount of countries represented (65 we were told by organiser Peter Niegel this morning) and people (around1400) is quite overwhelming. I’d wondered if the local podcasts conceived and produced by Kjær and her team at TV2 in Denmark would mean anything to me when I don’t know the places and people involved.Kjær started with around a minute of audio from a podcast that they created around a young local man called Dennis who collapsed and died on a plane trip and was found to have a large quantity of bagged drugs in his stomach afterwards. I was hooked immediately, and unfortunately can’t find or access the podcast to get you or I a resolution on the hows and whys.The point of what TV2 Denmark is doing, is that they are finding hyperlocal stories that have a national appeal. They are employing journalists who can investigate and deliver a story in a compelling fashion, and outsourcing producers and sound engineers to put the final podcast product together. They take several months to produce the main podcast (which was getting more than half a million downloads) with smaller threads or angles to the big story playing out in news bulletins or with additional local features that can be targeted the specific regional area.Chris Burns is the Controller of Local Audio Commissioning for the BBC. At its peak, in 2003, BBC local radio was reaching 8.3 million people. By 2013 radio listening had dropped, with an even steeper decline for local.Burns and BBC Local went back to the basics, believing one of its key pillars is the ability to start at the beginning, for example the local young man who grows up to play for Manchester United and becomes a national name. Sports is also a key pillar of local radio because you can be relentless partisan. Tied into both of the above is another pillar – pride in where you live. If we live where we love, we also love to see locals do well, win in sporting fixtures and look after each other.All of the above is obvious really, and put into practice daily by most Australian provincial and regional radio stations, but this was a refresher and reminder of both what works for me personally and what local radio offers their community that is unique.BBC Local are doing some heart warming initiatives that work with the pillars above. One, that came about during the pandemic, is called Make A Difference, which connected those that needed help with others who can offer it. This has spawned podcasts and Awards via celebrating local unsung heroes.Talented journalists and storytellers can make a small local story have a broader national or even international appeal. Denmark is investing in the journalists that can take the time to create this compelling journey for listeners. The BBC is creating local radio that passionate and partisan about people and place. Burns said BBC Local Audio is replicating the habits of of their listeners. Both methods are contributing to a resurgence of local radio in their regions.By Jen Seyderhelm: Radioinfo writer, editor and podcaster. […]

The members of Canadian heavy metal rock band Nickleback, Chad Kroeger, Ryan Peake, Mike Kroeger and Brandon Kroeger grew up in a small town with only AM radio.“The station we listened to was great for introducing new music to kids like us, but unfortunately we had no money, so it wasn’t very good for the advertisers. They played  Medadeath, Anthrax and other heavy bands…  that format ultimately went broke and it became a classic hits station or something,” Ryan Peake and Mike Kroeger explained.Peak told the story of hearing the band’s first original song on radio. “I was at a work party when our first song was going to be played on the radio, so I convinced the restaurant to turn on that station, Fox. I was so excited, but when my colleagues heard it, they hated it. That dead-end job didn’t last long after that… then the music and song writing started to take off.”Timing plays as much a part in success as the quality of the song. “It’s not just about the song, it’s  about having the right song at the right time,” said KroegerThe song How You Remind Me, was played on the radio every 3 seconds somewhere in world during the naughties. “When you’re young and aim to take your rock music to the world, that’s everything you want.”Radio airplay is still important to Nickleback, but air play is changing now with music streaming services and other new ways available to find music. Many young people are finding Nickleback’s music and discovering it because it is new music to them.Generating publicity through outrage was another factor in the band’s success. “England is particularly good at outrage, it happened for Alice Cooper when he was naked in a poster with a snake. We had a marketing team that created some controversy around us and the songs leapt to the top. Metal fans bagged us for selling out, being vacuous… I’m really glad for all those people who bagged us, it contributed to our success.”Making the film was an “interesting experiment” according to Kroeger. He feels the band “didn’t tell our story very well at the time, so no wonder many people formed opinions about us because we didn’t give them anything…“We didn’t share enough of ourselves and create our own narrative, so it’s not unexpected that others created a narrative about us.“Now it’s a good time to be Nickleback again. The longer we stay away it seems the better it gets. It’s still fun so we are touring again… when it stops being fun we will stop doing this.”The band has now been convinced to show more of themselves in the upcoming film to reveal more about themselves than had been known in the past. “We have feelings and hearts, in this movie you get to see the human beings that we haven’t shown in the past. Unlike now, where music personalities share everything about themselves on line, at that time we didn’t want to give so much of ourselves over to engage with the fans.”The  Nickleback film, Love To Hate, produced by Ben Sugar, will have limited release soon[embedded content] […]

Most of the key companies that support the radio industry in Europe are exhibiting at RDE24 in Munich.radioinfo’s walkthrough of the exhibits is below. We will update this page with more info about some of the interesting companies over the next few days.[embedded content] […]

Day 2 of Radiodays Europe 2024 featured panel sessions discussing many of the biggest issues and topics for the broadcast industry. Radio executives from Sweden, Germany, France and the European Broadcasting Union came together to speak to the present and future for the stations they represent.Moderator Martin Liss started proceedings by asking the panel what they perceived as the greatest challenges and their response to it.Cilla Benkö is the CEO of Swedish Radio, a role she has held for the last 12 years. While the core business of radio is thriving, 180 jobs have recently been cut.Benkö said the challenge was to facilitate innovation and creativity within staff across multi platforms and making sure each area of their audio business was producing the best content to the market.Charles-Emmanuel Bon is the Secretary General of Radio France. He said that radio needs to “be clearer in how we promote what we do”. He saw one of the biggest challenges facing radio as enticing youth and suggested that there is an as yet largely untapped opportunity for audio and radio to be presented to parents as an alternative to screens with then those children the next generation of avid audio consumers.Mattias Pfaff the CDO of REGIOCAST said that with so many threads (digital/streaming/website/news/podcasts etc) now a part of one radio station it is essential to develop a strategy that fits your company rather than copies someone else’s. He spoke of two new production studios recently set up and opened in Hamburg and Berlin that are 2.4 square metres with an open kitchen so staff can cook together (this is a Scandinavian thing, he informed us). These small spaces are far removed from the traditional 300 square metre studios that would house a radio station. He feels smaller and more inclusive spaces both make people want to come into work, and are the way of radio’s future and the technology becomes increasingly mobile.Jean Philip De Tender is the Deputy Director General with the EBU based in Switzerland. He too said the lightning speed of changes to technology means radio both needs to be more mobile to move closer to their audiences and that the boundary between audio and video has vanished. He felt radio has learned from the past and is better skilled to adapt to change and quickly through effective strategies first, then implementing people and technology.Guy Fränkel is the Managing Director of rock stations ROCK ANTENNE. With a clear awareness of his male skewed audience he said focusing on your target audience was most important and building a community around them. He also made the point that with fewer jobs there was greater need for internal and external collaboration, sometimes being prepared to reach out to a competitor to find new ways of adding benefit to the listeners and broader audience.The conversation wrapped up with thought on what radio will look like in five years time and future strategies. Pfaff mentioned the smaller studios with Bon adding that stations will be lighter in staff, technology and floor space with silo management systems being eradicated and teams more cross functional, which is what was the norm for many of the older generation of broadcasters anyway.Benkö said stations will have no “spare parts” and it is likely with less hardware and more software that a physical house for a radio station may no longer be a necessity. She also said that Swedish Radio has got rid of all prerecorded audio seeing a point of difference in targeting people who don’t want to miss out by being present and on the ground.There was also discussion on the benefits of well run events featuring star talent, not just to the big cities but out to the regions with Benkö and Fränkel saying that such events they’d coordinated were consistently pack and excellent for advertisers and market building.Pictured L-R: Guy Fränkel, Matthais Pfaff, Jean Philip De Tender, Charles-Emmanuel Bon, Cilla Benkö and Martin Liss. […]

How much fake news do we face these days?The BBC’s first Disinformation and Social Media Correspondent, Mariana Spring gave a brief glimpse into the scale of fake news, not just on video, but also in audio.“Fact checking alone is no longer enough to battle all the fakes that are now available online.  The technology is available to everyone…social media companies are hard to hold to account,” she said, previewing a longer session she will present later in the conference called ‘My Life in Conspiracy Land.’“One thing I am very concerned about is AI generated audio. There are a lot of purported secret recordings, especially in countries facing elections in the next year.”She urged credible radio businesses to be on the front foot in interrogating this kind of fake audio. Spring is doing that in her podcast called ‘Why Do You Hate Me.’She says “take the audience with you on your journey to uncover these things, make it like an investigative podcast and explain why it matters to your listeners… Use the techniques of good journalism, work with a good team, go and see all the people you will cover and interview them properly face to face. Try to find out how people with conspiracy theories got there, what social media did they use, how were they drawn into the conspiracy.”“A level of hate higher than in the past, seems quite common now. When it happens to me, now I call it out and use it as a way to tell the audience how things are happening in these times.”Today marks the first full day of Radiodays Europe, with presentations across four simultaneous tracks for an audience of more than 1500 people from about 65 countries. Spring was one of the key speakers on the opening session.“Interest in radio and podcasts is very strong and the large audience here at Radiodays reflects that,” said CEO Peter Niegel opening the conference. The theme is ‘shaping the radio landscape.’“Radio is holding its reach, and new forms of audio such as podcasting are expanding our audience,” said Niegel.Katja Wildermuth, the Director-General or the regulator Bayerischer Rundfunk welcomed delegates to Bavaria, a region of Germany where there are 30 commercial radio companies operating, plus the public broadcasters.“Technical innovation and AI are part of our future, but, as well as technology, the magic of radio is still storytelling and the creation of relationships in a trustworthy credible way. This is more important than ever at this time,” said Wildermuth.“Radio has a future when the right people and the right ideas converge,” according to Germany’s Media Minister Florian Herrmann (pictured below).The Bavarian state government has sponsored the conference to bring delegates to Bavaria, where “radio is fun, and is also important for democracy. Radio creates people who are participants in an open democratic society, and it is also good business.”Lars Bastholm, the Founder & Principal of Bastholm Creative Consulting introduced one of the main themes of this year’s conference, Artificial Intelligence.With a short history of radio, the universe and everything, he resurrected Orsen Wells for a conversation and created a brand new world to promote the magic of radio… all through AI.“We have an opportunity to enter a new age of radio, we are entering a golden age of AI radio which will enhance what we already do.“The ability to create anything now is daunting, but also presents opportunities. AI can be done by everyone and can transcend language through translation tools… you can reach a really broad audience.” Ask for the AI toolbox and learn how to use it, get to know what can be done. “You won’t be replaced by AI you will be replaced by someone who knows how to use AI.”When using AI, Bastholm urges people to ask themselves, “what do we have that is unique to humans?” Some of the answers to that are:
People are weird, computers will never be as odd as humans.
Humans think sideways, not just lateral thinking. Computers can’t think sideways.
If we make mistakes that reveal that we are human, celebrate those mistakes and tell the audience about them, rather than being driven by the perfection that machines strive for.
Celebrate our humanity!
This slide of the hobby horse steeple chase, is an example of how weird people are. When he asked an AI engine to create a horse riding competition using hobby horses, the machine did not know what to do and produced no result. […]

“It’s not about you, it’s about the client,” was Pat Bryson’s key message to the Radiodays Europe Sales Summit.“People buy for their reasons, not yours,” said Byrson. People will only do what they perceive to be in their best interests, you must locate their need (the why) before you present a solution.She explained the different need states between transactional and relational selling techniques. Relational selling fits your offering to the client’s situation.The diagram above helps guide salespeople on which method to use. Larger and more complex offerings are sold at levels 3, 4 & 5. Sixty percent of offerings are sold at the relational level.Some of the key questions to ask your customers so that you can work out more about their business and present a proposal that will suit their needs include:
What are the biggest challenges your business faces at the moment?
What do you want the advertising to accomplish?
Who are your target customers?
What budget do you need to allocate to us?
There are two key types of radio campaign: A sale or event, or branding and bonding. Determining what the client wants to achieve will determine which approach to take.Pat Bryson is a regular columnist for radioinfo and spoke, you can read some of her previous articles here. […]