Meruelo Media Spanish Rhythmic “Cali 93.9” KLLI Los Angeles has appointed Carlos Branco as Assistant Program Director.
Branco joins KLLI from Univision where he has been based in Houston since 2019 overseeing content for five of its Spanish AC stations and national afternoon show. He previously served as morning show producer for “107.5 K-Love” KLVE Los Angeles.
Meruelo Media, headquartered in Southern California and the only fully certified minority-owned media group in Los Angeles announced Carlos Branco as its new Assistant Program Director for CALI 93.9, KLLI. This marks the successful return to Los Angeles for Branco, who leaves Univision Radio after 15 years, most recently overseeing the content and brand expansion for 5 of its Adult Contemporary stations and a network afternoon drive show.
“We’re excited to welcome Carlos back to LA,” commented Meruelo Media VP/Audio Brands Haz Montana. “Carlos knows the market, has produced successful morning and afternoon drive shows, and brings a great depth of knowledge in music programming. I’m excited he’ll have the tools of Cali 93.9 as a live and local station.”
Branco will be reporting to Montana, with a mission to grow the momentum of LA’s newest and most exciting radio station, which targets a Millennial Latino generation. Cali 93.9’s unique music blend of Reggaeton y Más, along with its exclusive all-female lineup make Cali the only one of its kind.
“I am excited to be back in the city that helped make my dreams possible. Now it’s my chance to pay it forward and help my new team at Cali 93.9 achieve their goals. I love L.A.!” commented Branco.
Meruelo Media CEO/President Otto Padron remarked, “In just 2 years since its launch, CALI 93.9 has grown in amazing ways and has a bright future ahead. SoCal has made us the fastest growing station in the market and NAB recognized us with a Marconi for Spanish Language Station of the Year. Adding Carlos’ amazing track record, creative vision, flawless execution and inspiring leadership to the CALI team is a perfect storm!”
Bienvenido de regreso a Los Angeles, Carlos! Welcome back to LA, and Cali 93.9!
This story first appeared on radioinsight.com